The company’s goal was to provide customers with the most up-to-date and ever-developed devices, though more expensive, at a time of global smartphone demand stagnation.
The relatively small changes in appearance, following the overvalued version of “iPhone X” last year, were expected by investors. The strategy seems to have proved successful, helping Apple‘s shares increase by more than 30 percent this year, making it the first listed company on American stock exchanges worth $ 1 trillion.
One of the newest Apple products, the iPhone XS, also known as the “Ten S” has a 5.8 inch or 14.7 cm screen and is expected to be sold from $999 to a minimum of $1,100.
“XS Max” is the largest ever version of an iPhone and one of the biggest in the mobile phone market with a 6.5-inch or 16.5-cm screen that will start selling from $1,099 $1,500.
“At last they managed to launch a bigger phone. They can now compete directly with Galaxy Note 9 products, “said analyst Annette Zimmermann, present at the event at Apple’s in Silicon Valley, referring to Samsung‘s rival, who first determined the trend towards phones with larger screens.
“The biggest screen will be particularly important for the Chinese market to reverse the trend, because they have been selling less in recent years due to the size of the screen,” she added.
“Apple” also introduced the “low cost” version of the new launches, a “iPhone XR” with 6.1 inch or 15.5 cm, aluminum display, which will start selling $749.
Since two of the novelty products start at $999 and more in the United States, “Apple” seems to be benefiting from the advantage of a powerful American economy, low unemployment, and increased family welfare.