But ten months after the arrival of the new director, Adrian Holmar, Bentley has given up on this goal. Holmark has rejected the possibility of sporting Bentley as this automotive industry sector is shrinking.
“It may fall to 50 to 60 percent, but the sports sector can now forget about recovery. If you look at the story, the average age of clients grows every year. There are many 30 or 40-year-old millionaires in China, but they do not care about tennis, football or singing. They ride SUV or limousine, so the sports sector has not benefited from Chinese expansion, “Holmark said.
On the other hand, Bentley’s leader warned of the arrival of electric cars and hybrids.