It takes a little preparation from your side as the website owner or business owner to talk to an SEO expert or team, and interview them. The interaction does matter, as many kinds of thought flow happen during the conversations. While you set your dreams and expectations, they tell you what to anticipate from their services. And in the process sometimes the right expectations are very politely and smartly placed before the client, and sometimes professionals succumb to client pressure and admit to applying any means to get the site to the top in no time.
What is the right approach while interviewing the SEO professional?
The right approach is always to listen and then talk. You are probably not the expert in the field of online marketing and search engine optimization. And even if you are, you don’t have all the time in the world to work for the cause day and night dedicatedly, and that is why you are looking for a dedicated SEO team to work for your website’s promotions and marketing. If that is the situation, then you must let your experts speak the truth and tell you what they can.
That way they will tell you what’s right and wrong for the website. Else, if the expert gets an idea that you will be running away in a month on not seeing the site rank on the first page, they probably will never tell you the truth. And the fact is that SEO is not magic, but a planned scientific strategic move towards site promotion and visibility, and hence you must keep patience, and not expect overnight magic to happen.
The approach of SEO experts in client handling
Usually, an average SEO expert will start telling you about their package. They do this and that, they make so and so links, create so much of content, make these many blogs and authority links, etc. in so much time, and post so much and stay so many hours active on the social media, and so on. They rage about their activity level, and how much they will make the site visible, popular, etc. That’s all natural too, as this way only they will impress clients and tell about their services as long as the client is a layman. But as the client, should you go for numbers or quality? You may find in the longer run, that numbers are mere an eyewash, and does nothing more than to confuse you, waste time, and often waste the site reputation if done too much. Instead quality is the first thing to focus. High-quality content is the beginning to good SEO and marketing. And that should be the focus
Therefore, look for SEO experts like the ones running Kotton Grammer Media, who instead of telling you about quantity, timeline and numbers, talks about style, quality, and distant vision. That differentiates between an expert who is looking for quick success and flashy promotion and one who is thinking of rank building while branding.
Branding during SEO
Attempts for branding can be taken a right when you are doing SEO for the website. It’s not a mandate that SEO means only building links and getting traffic. SEO attempts can brighten the image of the website and the organization or business behind it. Brand value is created with continually making a connection with the reader and site visitors so that they can get a bright, positive image about you. And while high-quality contents do get prepared for getting posted on blogs as guest posts, as articles, social media posts, press releases etc, the story of the site, the journey of the company or business, your work and efforts, all can be presented in the most artistic way while putting in front your logo, name, or special identity.
And this is how you gradually create an image to make it into a brand slowly. When the image you are creating gets converted into a brand inside the minds of your readers and visitors is dependent on your efforts, their appreciation and recognition, and time. You must create content good enough to be remembered.
Creating content good enough for branding
Many contents are generated and posted every day on social media platforms, blogs, and other essential authority sites. But not all of them make a mark on the reader’s mind. Constant posting of high quality, unique content, which makes a sense to the reader’s mind, and stays on their senses and memory for some time till the next definite hit comes from the next high-quality content, actually makes for the pathway to great branding. Brands are created like this only. It’s not a matter of a day, month or week.
When you are doing it with promotion and marketing, then it’s about maintaining quality, making an impression, repeating the action with new unique content, being regular, and connecting with your audience. The whole process starts to make your name, logo, or identity into something that people don’t usually forget. And that is when your journey begins in the making of the brand identity seriously.
Finally- an SEO effort which infuses branding works the best
You need an SEO expert who is focused on online marketing and branding. And when branding is done through SEO, then much of the cost that incurs in conventional branding methods can be saved. When you infuse branding into SEO style, then you can make things more effective, economical, and result yielding in the longer run. Hence instead of the focus being made of high-quality backlinks in maximum numbers in the organic method, the center must be on making of links through contents that promote the brand and creates a brand image.
And that is how you can make the SEO campaign more effective. Else, as the client, you always have the option to change your service partner. You can wait a few months, see what’s happening, and if not impressed you should turn the SEO expert or professional, and see if that brings any positive change.