If on the one hand the virtual material has a fierce competition in the computer, tablet and smartphone, good printed materials and well chosen images hold the reader’s attention much more. The care with the images, therefore, is of fundamental importance.

Most companies have realized that with printed materials they get better results, especially with business cards, flyers, letterheads and catalogs, which help to consolidate the brand, strengthen its image in the market and increase sales. You can find the companies online and in case you deal with a brochure project, you can find the cheapest brochure printing with extensive knowledge of consolidating the brand and strengthening it at once.

Represent your company

The first point is to choose images that really represent your company, product or service, but that agree with the message you want to pass. Remember that in an advertising campaign, not always the photo of a dog food is the best way to sell the feed: it can be that of puppies playing or a beautiful and healthy dog ​​in the company of a child, for example. The important thing is that photography captures the essence of your product by emotionally touching the recipient.

Are there ideal colors?

The use of colors will depend on the subject of the photo, its message, the target audience and a number of factors. That is, there is no formula. Black and white photos are more plastic and can be used in campaigns that want to denote nostalgia, sophistication or vintage articles, for example.

In fact, some combinations benefit the advertising message – blue and white, blue and red – others devalue it – blue and black, red and yellow – and others have no effect – yellow and green, red and green.

Technical care in printing

Some technical care, however, must be taken so that the image can be printed in a way that is faithful to the result you expect and what you have seen on the computer screen. Without them, the risk of the printing coming out completely different is too great. Therefore, all attention is scarce when sending your image file to the graphics.

Color pattern

Attention is drawn, for example, to the CMYK (Cyan, Magenta, Yellow and Black). Only the computer screen displays RGB (Red, Green, Blue). Therefore, in order for the desired color to be achieved, it is necessary to use a color scale that is a universal color standard for printing.


The image, which should be in CMYK, must have a minimum resolution of 300dpi. The higher its resolution, the more quality it will have in its magnification. When in doubt, ask the person in charge what the ideal resolution for the size of your printed material. In addition, the image should also be treated outside the program in which the art is being created. For example, it should be treated in Photoshop and only after it has been imported into Illustrator.

Optimize your photo

Avoid using some effects – such as shadows, gradients and blends – within the program in which the file is being finalized. These structures are very complex and end up greatly increasing the size of the file and, therefore, the rendering time and the printing time. Any graphic effect or filter should be applied within the image processing software – and this should be applied to the final file as a bitmap.

By following these tips you will be helping your printed material be much more quality and capture the attention of your target audience. Do not forget that the choice of graphics is also extremely important to the quality of your material.


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