Have you heard about Alexa, Siri, and Google Assistant? Do you know that these AI tools are becoming part of people’s everyday life? Yes, voice search may be a new trend in the digital marketing space , but it isn’t going away, how “Be Unique Group” manager said.
As the day goes by, people are looking for new ways to make life easier and voice search is providing an easy solution to what is part of our daily lives – information.
Permit me to throw in some statistics. comScore has predicted that by 2020, 50% of all searches will be voice-based. Isn’t that scary? Sounds like a revolution is before us and many aren’t aware.
People no longer want to type with their fingers, they just want to speak and receive results. So, it is going to be adapt or die situation.
The good news is, optimizing your website isn’t a difficult task. It only takes tweaking here and there nd you are ready for the new age.
Let’s look at a few things that you can do to prepare for the era of voice search.
Include Query-Specific Content: When people use voice devices, they tend to focus on asking specific questions instead of typing vague keywords into a search bar. To position yourself for voice search, create content that answers specific questions in your niche. In addition, make sure that your content is conversational and well optimized so that it could be picked up by search engine crawlers.
Optimize Your Website for Local SEO: Before you think this post is all about statistics, it is not. But there is no better way to convey my thoughts about what is to come. According to statistics from Geomarketing, 13 percent of those who own smart speakers utilize it to search for local business information.
To take advantage of this, make sure that your Google My Business Page is updated with the right details – contact details, opening hours and correct address. People are asking their devices for the nearest restaurant, grocery stores, and handymen. It will do your business a lot of good if it pops up whenever such queries are made. Another important thing to do is to ask your clients for positive reviews. Online review is one of the major factors considered by clients before working with a business entity.
Improve Your Website Loading Time: Site speed has always played a crucial role in SEO and site ranking. It isn’t going to be different for voice search; especially since most voice searches emanate from mobile devices. A simple website speed test can help you determine if your website’s speed is good enough, or if it needs a little tweaking. If you are not familiar with website design, hire a website disign company in Dubai to manage your website so you don’t mess it up. Remember that your website is your company’s online real estate.
The voice devices market is estimated to hit $601 by 2019. One thing you take away from this stat is that people are buying these devices and they are going to be making use of it. If you optimize your site, you can take advantage of the trend before others.
But if you neglect the trend, your competitors will do it. Whether you are ready for it or not isn’t your customers’ concern, they want answers to their queries, and they will buy from those who are ready to provide the answers in a way that is most convenient and fun to them.