The Mercedes Benz E-Class and the BMW 7 Series are the two main targets of the Genesis G90
Apparently, in addition to smartphones and movies, Koreans can do also very well something else: Cars. Genesis is a well-known brand for its ambition towards the luxury car market a market dominated by Mercedes Benz or BMW in Europe.
And it is the Mercedes Benz E-Class and the BMW 7 Series that are the two main targets of the Genesis G90. The first photos of this car have come out and let us tell you that it is a beauty to be admired. With an aggressive look tilted by Bentley and a cropped tail like the Audi A7, the G90 hits the right points.
A 5m long cabin which comes in with active rear wheel or 4×4. The interior is filled with fine materials, digital screens, and a clutch with driver assistance technology and 10 airbags for maximum safety.
Unfortunately there will be no electric versions, the engine line includes 2.0 diesel-turbo with 304 horsepower, 3.5 V6 with 380 horsepower and a smaller 2.2 with 210 horsepower. The latter will be available to Europe
What the G90 brings is superior cabin comfort levels, including better door insulation and engine noise. Space, relaxation, ease of command and generally aesthetics cured to give the feeling of a luxurious mid-range to the end.
We are not used seeing it on the roads of the west because of the high taxes on vehicles imported from so far away, but Genesis continues to be established, and there are even discussions about the company’s factories in the west.
But from what we see, it would not hurt us at all.