Instagram will not only favor vertical videos. The company announced today that the format widely used in IGTV will now support horizontal videos as well.
To date, the company only allowed vertical ones and was the focus feature when it debuted last year. Instagram said the change came after the creators’ feedback because some viewers who found the horizontal videos could not see the full screen.
IGTV (InstagramTV) has found it difficult to make the same impact that TikTok has achieved. A role to play in this regard had vertical videos.
For creators who first publish on YouTube, video editions on IGTV required creating a completely new video of their content or filming them in another format.
All this work had little reward in exchange. Views were slower than creators expected, though grew up after Instagram allowed them to release IGTV videos in their Instagram timelines.
Although Instagram is sacrificing an integral part of the IGTV brand such as vertical video, it may encourage creators to publish their IGTV content on some platforms.