The newest fashion among Instagram influencers seems to be bikini snow photography, something launched by Kardashians last year.
24-year-old Kendall Jenner posted a bikini photo in the middle of the snow last year, and soon the action turned into a challenge that was accepted by many other models.
And now this fashion, called the “snow challenge” with the hashtag #snowchallenge has spread all over Instagram, even this year.
