Resources Your Hotel Needs To Improve Business
Can you believe it’s been nearly two years since COVID-19 brought the travel and hospitality industries to a virtual standstill? Now, as things are transitioning into a new normal, it presents a prime opportunity for you to upgrade your hotel and become the premier lodging in your market. Continue reading to learn what resources you need to improve your hotel’s business operations and customer experience.
Call Center Software
At the height of the pandemic, offices all over the U.S. shut down their on-premise operations and switched to remote teams. Virtual call centers provide remote agents with the right tools to provide excellent customer service. Remote call center software boasts CRM integrations that enable support teams to personalize their customer service approach to individual callers based on previous customer interactions. Furthermore, remote call centers enable supervisors to monitor phone calls for quality assurance and training purposes, ensuring your home agents provide the optimal customer experience with each interaction.
A great way to attract more guests to your establishment is to provide luxury hotel rooms like royal and presidential suites. You might think expensive suites are overrated, but the Empathy Suite at the Palms Casino Resort, which goes for $100,000 per night, making it the worlds most expensive hotel room, begs to differ. It provides opulence worthy of its high price tag and boasts contemporary art from the suite’s renowned designer, Damien Hirst.
This luxury presidential suite has its own fitness room, jacuzzi, floor-to-ceiling windows, and majestic views of the Las Vegas Strip. The Empathy Suite is proof that people will pay obscene amounts of money for a great customer experience. So, why not rake in some of that dough for yourself?
SEO and Social Media
Digital marketing is the best way to reach potential guests these days. All you have to do is scroll down your social media timeline to see a bevy of vacation photos from destinations all over the world. So, your social media presence is a great way to lure potential customers.
Search engine optimization (SEO) is essential to maximizing your digital marketing ROI. With the right SEO tools and strategy, your hotel’s website can climb search engine rankings and significantly increase its organic traffic. It’s a good idea to get a consultation from an SEO agency to see how their services can optimize your digital marketing efforts.
Nightlife & Fine Dining
Providing great nightlife is another great way to attract guests. In fact, many of the top luxury hotels in the U.S. boast premier nightclubs, bars, and restaurants. Many people go to the Four Seasons in their local area for their world-class dining experience rather than their luxury hotel. Luxury suites bring wealthy travelers, but nightlife and fine dining bring out the locals.
The travel and hospitality industries have taken significant hits due to the COVID-19 pandemic, but it’s time to get back to leisure. With the right tools and strategy, your hotel can rise to the top of its market. A great resource to boost your business is virtual cloud center software, which enables you to streamline customer journeys and powers remote teams. You should also add luxury suites to provide an exclusive customer experience and open a bar, nightclub, or restaurant to attract locals and travelers not staying in your hotel. Furthermore, SEO and social media can take your digital marketing efforts to new levels.
Customer satisfaction is the key to success in the hospitality industry, and that starts by providing positive customer experiences throughout customer journeys. Adding the resources listed in this brief article will revolutionize your operations and marketing and create a better experience for all your guests.