50+ Statistics Proving the Power of Customer Reviews

Take a look at the following 50+ statistics taken from the trusted external sources that prove reviews have an indestructible power over your digital success:

1. Almost 95% of consumers read online reviews before buying.
2. 92% of shoppers go through with reviews before purchasing.
3. 93% of customers spend over a minute reading reviews.
4. Nearly 93% of customers read reviews to know whether a business is credible or not.
5. 70% of consumers trust reviews given by strangers.
6. 72% of people do not proceed to buy a product until they have read online reviews.
7. 88% of people say that reviews influence their online buying decisions.
8. 92% of B2B consumers usually end up buy if they have read an authentic online review.
9. 88% of customers trust online reviews and testimonials as much as recommendations of family or friends.
10. 97% of B2B buyers cited peer recommendations and testimonials as the most credible content.
11. Displaying reviews can raise conversion rates by 270%.
12. Ten or more reviews can increase traffic on search engines.
13. Businesses earn 36% more revenue if they have claimed free listings on at least three review sites.
14. Purchase likelihood increases by 15% if consumers see verified buyer reviews instead of anonymous reviews.
15. Customers will consider a star-rating authentic only when there are 40 or more reviews available.
16. Fifty or more reviews displayed on company pages can increase conversions by 4.6%.
17. A one-star increase in Yelp’s rating can increase 5-9% of business revenue.
18. Customer reviews for expensive products can raise conversions rates by 380%.
19. Using consumers, testimonials regularly can produce approx—62% more revenue.
20. Testimonials and reviews on sales pages increase conversions by 34% on average.
21. Consumers consulting reviews spend an average of 3% per order.
22. People who interact with reviews are 58% more likely to make a purchase.
23. Websites using testimonials witness a 45% increase in traffic.
24. Improving star ratings from 3 to 5 leads to a 25% increase in Google clicks.
25. Listing 10 or more reviews can increase traffic from 15 to 20% on Google Business Listings.
26. 97% of customers say reviews affect their buying decisions.
27. Reviews generate an 18% uplift in sales.
28. Shoppers spend 31% more if a business has positive reviews.
29. Reviews make 71% of shoppers more comfortable with buying.
30. 68% of Americans claim good online reviews encourage them to buy.
31. 92% of shoppers trust peer recommendations.
32. 60% of customers read reviews before visiting a local restaurant or café.
33. 73% of consumers prefer written reviews over the overall star rating.
34. 54% of shoppers visit website of a local business only after they have read a positive review.
35. 85% of shoppers put weight on reviews as much as they put on personal referrals.
36. 67% of B2B consumers prefer to read both positive and negative reviews.
37. 82% of customers think customer reviews are immensely valuable.
38. 40% of customers consider only recent reviews, mainly written within the past two weeks.
39. 67% of B2B consumers rank reviews given by their peers as extremely essential when deciding for the product.
40. Businesses who respond to reviews make an average of 35% more revenue.
41. 89% of customers read the replies to reviews.
42. 71% of B2B customers read reviews while they are in the consideration phase.
43. Customers spend up to 49% at companies that respond to reviews.
44. 82% of buyers particularly look for negative reviews.
45. 95% of shoppers become doubtful of spam reviews once they found no bad score.
46. Businesses can lose 15% of customers if they do not reply to reviews.
47. 16% of respondents report in a survey that they expect companies to reply to negative reviews within 3 hours.
48. 68% of shoppers left reviews after being asked for it.
49. 80% of customers aged 18-34 wrote reviews.
50. 78% of buyers who read reviews were satisfied with their purchase.
51. Online reputation generate more than 25% of a business’s market value.
52. 83% of shoppers think a business with reviews on their landing page trustworthy.

How to monitor reviews about your business?

You can monitor reviews about your business via various sites that also help manage and build reviews for your business.