How to Power Up Your Website in 2021?
Situated on the north bank of the Columbia River, Vancouver is the 4th largest city in the US state of Washington. As per 2021 population estimates, Vancouver has a population of 187,615, and the population density per mile is 3849. The city is an important financial hub in North America.
According to technical experts in Vancouver WA web design of a website is an essential platform for businesses. The website technology has improved in recent years, and it has enabled businesses to add exciting, user-friendly features that can increase conversions. The WordPress platform provides several valuable tools that can enhance the functionality of your website.
Here are some tips to power your WordPress website in 2021.
Use Creative WordPress Themes.
As per the latest data, Vancouver has around 14,222 businesses. The total retail sales in 2012 stood at $2,863,863. It is more likely the business competition is intense, and you need to stand out from your competitors to scale your business revenue.
Choosing a proper theme goes a long way in the overall looks and impression of your website. WordPress offers several creative themes that will match the marketing elements of your brand. Before selecting any website theme, make sure it would appeal to your target audience.
Use Specialized Marketing Plugins
According to the latest data, 87.5% of homes in Vancouver have a broadband Internet subscription, and 93.3% of households have computers. It means you can reach a larger audience through internet marketing campaigns.
In Vancouver, WA, web design experts suggest that marketing is the key to business success. WordPress offers a host of specialized marketing plugins that can help you design and run marketing campaigns with few clicks. These marketing plugins offer advanced features like content tools, widgets, and analytics to make your marketing campaign successful.
Understand and Implement the Concept of SEO Wisely
According to a recent market report, small businesses are the heart of the Vancouver, WA economy. 95% of the businesses in Vancouver are categorized as small businesses. Search engine optimization plays a vital role in increasing traffic to your website.
It would help if you employed a good SEO agency in Vancouver, WA, to enhance the functioning of your website and make it user-friendly.
Get Rid of Image Carousels
A carousel refers to a set of rotating banners or slideshow displayed on the homepage of your website. While image carousels enhance the look of your website, their excess hampers the website’s performance and destroys the user experience. Hence, you should remove images from unnecessary sections on your website to improve the performance of your website.
Keep Things Simple
It always makes sense to keep things simple on your website. The navigation of your website plays a crucial role in the overall user experience of your website. When you keep things simple, it helps users who know your products/services and the ones who don’t.
Use Social Share Buttons
The fast-changing landscape of the Internet has helped the Vancouver residents communicate and obtain information online. Even the government departments encourage the use of social media platforms to connect to residents. Your website must have social share buttons to help users share good content on your website with their friends and family and expand your customer base.
To sum up, having a website is not enough. You need to power up your website to increase its online visibility and help you reach your target audience. These tips focus on a website’s crucial aspects that will help improve your website’s search engine ranking.