Local brands are always looking for a cutting edge when it comes to investing in an SEO campaign.
The field of SEO brings aboard the most scientific and mathematical of operators as well as those who consider themselves more creative and artistic in their professional pursuits.
Amid all of the noise when it comes to the need to increase visibility and engagement on mobile platforms, local organisations like SEO Shark, can follow a handful of core principles that will create momentum and buzz in the brand.
SEO Strategy 1: Making The Site Speech Friendly
Voice search is the next feature that is already shaping how SEO operators think about their interaction with mobile brands and platforms. If the brand name itself and the niche subject is easy to talk into a handheld device on the talk-to-text feature, then consumers from a broader spectrum will be able to tap into the business far easier. For managers and staff members who are above the 40-50 threshold, it can be hard to grasp how easy it is for younger shoppers to tap into these features, but it is becoming the norm. So long as the company avoids phrases and terminology that is difficult to decipher and hard to articulate to a mobile phone, then it should be primed for this corner of the market.
SEO Strategy 2: Quick Loading Time
Slow mobile loading speeds are a killer for SEO metrics. This is a failure that can be attributed to a number of factors, from an overload of content to poor hosting and a convolution of varying content types that don’t integrate well on one page. A search engine like Google has since determined that slow loading times make for a poor user experience, an obvious conclusion that took time to manifest in search engine results. Just by running a free and quick analytics test, each site owner can see how their URL performs under the mobile loading speed test, producing instantaneous feedback on what could be slowing down the upload.
There are two key elements when it comes to the domain of mobile SEO – the quantity and volume of traffic and the quality of the experience for those users. The two are distinct measurements but they are equally as valuable when it comes to being recognised by Google. To ensure this is a benchmark that is maximised, it is worthwhile utilising what is known as ‘negative space’ to cut the site down to its essentials and ensure a seamless navigation for users.
The next discussion point on this subject surrounds interference and the lack thereof for brands that have their hosting up to speed. Anyone who clicks on a link only to see multiple pop-ups and spam hit a page will immediately log off and move to another competitor. As a strategy for a local brand, it is worthwhile looking at a site on a Samsung Galaxy or iPhone and thinking about navigation and interference from the customer’s perspective – would I like to continue to use this page for my content and shopping needs?
SEO Strategy 4: Being Google Ready On Core Selling Points
It might surprise some local brands just how careless certain businesses are when it comes to their central SEO responsibilities. In the space of 2 minutes an enterprise can already be streets ahead of others by filling out their company details with Google. This type of data will include:
- Business name
- Opening hours
- Phone number
- Email address
All consumers want when they search for a Japanese restaurant, a shoe store or a plumber are these key details. This is why it is important for local brands to tick these SEO boxes first before heading off to the next project.