Is Google Ads Effective?
To know whether Google Ads are effective or not, you must know what Google Ads are.
Google Ads is an online program that helps you reach your target audience that is interested in services that you may have to offer. It is a type of digital marketing that targets an audience for the purpose of selling a product or service or increasing traffic to a certain webpage.
Do you ever search for something on Google and the top results have a tiny “Ad” written on their left? That means Google has been paid to show these results on top of a Search Engine Result Page (SERP).
Is Google Advertising expensive?
Google Ads works by the Pay-Per-Click advertisement. That means that Google commissions every time someone clicks on the ad and opens your website. But that sounds so expensive. Are Google Ads affordable?
The answer may be a cliché, but it is as simple as “it depends on various factors.”
Google Ads works by a bidding system, so there is not one selected cost of Google Ads. The average price per click is somewhat between $1 to $2 for the Google search network and less than $1 for the Google show network. Although it may appear expensive, google assures an $8 return on investment of $1. This means, the more you invest, the more profit you get (profit maybe eight times the investment) which is a pretty impressive deal.
Google advertising is not an easy task to understand as it includes PPC type advertisement. It is not uncommon for businesses to pair with an agency for advice and guidance. Online business owners should seek guidance from professionals from such agencies, so they can better explain the pros and cons of a seller’s options. Agencies may offer different features and services depending on geographical coordinates. The prices also vary accordingly. For example, the google advertising services in Melbourne ensures a $10 return on investment of $1.
Are Google Ads worth it?
It is a myth among marketers that Google Ads are overly expensive. In some cases that might be true, but if it is so popular and high in demand, it must have some very deal-breaking benefits that make Google Ads worth their price.
1. Massive audience.
Google has a massive audience, with nearly 63,000 people searching for something on search engines every second of the day. That means there are 3,780,000 every hour. The audience is enormous and so when Google shows your ads on top of a SERP (search engine result page), your product is perceived by thousands of people. Therefore, due to the massive audience, Google Ads are a very effective way of advertisements.
We just talked about how Google Ads could be expensive for people. So, how is it budget-friendly? Google Ads charges you per keyword. Some keywords may be expensive, and companies may be paying hundreds of dollars for every click on such keywords. But other keywords are not as expensive and, therefore, give the sellers a choice to choose words that will be budget-friendly for them.
3. Builds brand awareness.
Google Ads are very cost-effective if the seller wants increased sales as well as brand awareness. Even if customers are not buying your products, they are visiting your brand online and are subconsciously becoming aware of what your brand has to offer. This is very beneficial for long-term effects and makes Google Ads completely worth their price.