Top 3 Social Media Tactics that can Boost Site Traffic Massively
For us, maybe SEO and Social Media are two different things. But, they belong to the same pot that drives traffic to websites. In-house marketing teams mostly fail to recognize how focusing on social media is crucial for SEO. This lack of understanding makes brands today rely on reputed Atlanta SEO companies.
Atlanta, the capital of the US state of Georgia, is home to the Atlanta Tech Village – a budding tech infrastructure. It houses more than 300 startup companies and around more than 1,100 people. Besides being a startup hub, it also harbors top-tier brands like Apple, Microsoft, and Coca-Cola. Therefore, one can conclude that businesses in Atlanta understand how important social media strategies are, especially for startup firms. In this article, one can learn about the top three social media tactics that can boost your startup business website.
Optimizing Social Media Profiles
Especially for startups, social media profiles play a pivotal role in building a brand’s online presence. If the social media profiles are well-updated, website traffic can see an increase in the numbers. Businesses need to understand that optimizing social media profiles are equally essential as maintaining your site’s SEO. However, most companies usually get confused about where to start. Well, the solution is simple – hire a reputed and professional Atlanta SEO company. They will streamline your company’s social media profiles using the best keywords and relevant information.
Consistently Engaging with the Target Audience
Social media is not a one-way street; it is one having two ways. Nearly 34% of online customers prefer social media as the best medium to connect with the company. Businesses need to constantly interact with their audience, get real-time feedback, and boost customer experience. Therefore, if companies ignore their target audience or fail to keep them engaged, they might lose them in the long run.
To leverage maximum engagement out of social media platforms, startups can connect with experienced SEO service providers. These companies keep your social media engagement optimal to garner the best results.
Post Content Consistently
An optimized social media profile won’t help if regular content isn’t posted from the profiles. Posting regularly on social media is itself an excellent social media strategy. According to various stats, the best posting frequency for different social media platforms is –
- Post around 15 minimum tweets a day for Twitter.
- Post at least 1 post daily on Facebook.
- Post around 1-2 posts on Instagram every week.
- Post at least 1 post every day on LinkedIn.
The average posting frequency should also depend on factors like the region or time zone, the target audience, relevant hashtags, keywords, content topics, etc. However, most Atlanta businesses have a hectic daily schedule for the marketing team. And as it becomes challenging for them to post content regularly, the best solution is to hire an SEO company. Their dedicated SEO teams ensure that your social media profiles always stay updated with the most relevant posts and content.
Dubbed ‘The Silicon Valley of the South,’ Atlanta is home to quite a number of professional Atlanta SEO companies. These companies have their dedicated SEO team who ensures that clients’ social media profiles have a rich mixture of different types of content.