Is Your Website Server Location Important? YES, that's Why!

Is Your Website Server Location Important? YES, that’s Why!

Website Server Location: 4 Top Reasons for Location

Yes, the location of the server is important if you want to make sure the website works well, to maximize SEO, and provide the user with a great navigation experience. These are the reasons why. You have assessed the differences between host types: shared hosting, virtual private server, and dedicated server. Your team and you have worked hard to find the perfect domain name and the right suffix. You know what you are looking for from website hosting companies and you are ready to contact the right company for your web site. One thing you may have forgotten?

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> Check Out: Why Content Delivery Network (CDN) Is Needed for Your Website?

Is Your Website Server Location Important? YES, that’s Why!

Server location.

But is there any big difference between the geographical location of the server where your website host will be hosted? In a word: YES.

Read below to learn why Your Website Server Location is Important.

#1. Loading speed of the page

The closer you are to the visitors who access your website, the server where the site is located, the faster your website will open for them. About 50% of consumers say the website should be fully loaded within two seconds. If your site is slow you risk losing many potential customers.

Remember, the data from your site should go to visitors. The shortest distance they have to travel, the better it will be.

#2. Website Safety

Over 30,000 websites are hacked every day.

We know you do not want your website to be one of them. This is another reason why your server’s location is so important. Be sure to choose a server that is secure, both physically and digitally. You must protect the privacy of your data. Be sure to look for as many security elements as you discuss the location of the physical server with the company that chooses to host your web site. Ask about energy backups and how the company treats security incidents.

Even if your website faces a security issue, a nearby server helps you get the right assistance faster.

#3. Results of search engines

About 75% of consumers say they only look at the first page of search results.

That is why it is so important to consider how your server’s location may affect your overall SEO score. If your site is slow to load, people will not click it. As a result search engines will lower the rank of your site. Remember, many search engines give priority to local results.

A server in the same area as most of your site visitors helps you rank better than competitors.

#4. Adequacy and pricing

Working with local hosting companies or companies that have physical servers in your country – is appropriate for your company. You make payments in your local currency. Get assistance by local time and rate. These allow you to save money in this process.

> Read Next: How to Optimize Your Domain Name: Best SEO Practices of 2020

Obtain the right server location

Hopefully, this post made it clear that your site’s location does not just matter to the speed of the site, but also for a variety of other reasons. When you buy a hosting service, you need to make sure that your site visitors can quickly and easily access your site. You also need to consider hosting hosts that are physically in the country where most of your traffic comes from. Please let us know your thoughts in the comment section below, follow us on Twitter and Facebook for more news and updates.

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Why Content Delivery Network (CDN) Is Needed for Your Website?

Why Content Delivery Network (CDN) Is Needed for Your Website?

A website, which takes a lot of time to open up, is likely to be in the end ineffective. You are stressed as this happens, and you hope to be back online, as sales have stopped. Does your website need content delivery network? Yes, if you want your site to be incredibly fast and stable. Below are the main reasons why you should start using CDN.

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> Check Out: How to Optimize Your Domain Name: Best SEO Practices of 2020

Why Content Delivery Network (CDN) Is Needed for Your Website?

A website, which takes a lot of time to open up, is likely to be in the end ineffective. You are stressed as this happens, and you hope to be back online, as sales have stopped. My host service has not shown the right quality of the large number of visitors to the website – and is showing it with facts.

Content delivery network (CDN) can ease the traffic load of a loaded website.

Do you wonder why a CDN is essential for the smooth functioning of your website? Continue reading, you will understand what are the undeniable 6 reasons why you should be included on your website.

The Need for Content Delivery Network

When the website host is of a quality, it is sufficient for quick delivery of content to the visitor. But what if a blog post would become viral? What if your advertising campaign is successful and brings thousands of clicks at the same time?

Content delivery network is the rescue for these scenarios. But that’s not all.

#1. WeBsite Security

The CDN retains a local copy of the website and sends to its visitors its local copy. Visitors interact with the site as they always do but without damaging the main servers. This means your host is not affected by the huge influx of visitors.

CDN can distribute site content to some servers. By doing so, your site can afford more users at the same time. Benefits are: less interruptions, less dead pages, and fewer unsatisfied clients seeking unattainable services.

#2. Quick delivery of content

Bring website closer to visitors and they will benefit a faster upload time of the site.

CDNs use servers that are physically located in data centers around the globe. Visitors, by region they come from, will receive the local version of your website. This reduces the loading time and the line after they are not already frustrated by the wait.

This brings us to have …

#3. High conversion rate

Reducing loading time can create a noticeable increase in site conversions:

  • Sales of products
  • Sing Ups for announcements
  • Account Creations
  • Downloads and apps

Why is this happening? Because your website interacts with users without delay. Visitors receive what they require within milliseconds. You begin to guide them while their interest is high.

> Check Out: The Most Simple Rules to Help You in Keyword Research

#4. Ranking In Research Results

The top SEO shows the time of view or the time people spend on your site. Long stay time tells Google that your web site has met the user’s goal. You can not fulfill this goal if your website is slow and does not respond!

Increasing speeds offers a better user experience. This annoys people to search on your site, and find what they are looking for. As a result, the low percentage of low interaction is added to SEO that is influenced by user engagement.

#5. Experiences Created

Are you familiar with A / B testing? Includes audience sharing and sending variants of the same message. The higher ROI version becomes the new standard with the best conversion rate.

You can do this with content delivery network.

CDN sends variants of your website based on geographic location. You can locate content by means of translation. You can also send specific products, content and experience by location.

#6. Security

DDoS attacks are common and growing. These attacks hurt the web site and host, and create difficulties or inability to access the users.

You can not do business if your website is offline, right?

A CDN can reduce the number of DDoS attacks by distributing page loading. Site cache versions are accessible by site users. A CDN may include SSL, encrypt and protect the data if it is ‘caught up’ during the attack.

Create a Secure Online Presence

A CDN network along with good hosting is a solid link to creating online presence. Make CDN services part of your goals to send the best possible experience to the users. If you do this, you will be rewarded.

> Read Next: Subdomain vs. Subdirectories: What Will Increase Your Website’s SEO?

That’s all about Why Content Delivery Network (CDN) Is Needed for Your Website. Hope you found this article useful. Please let us know your thoughts in the comment section below, follow us on twitter and facebook for more news and updates.

neoAdviser

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How to Optimize Your Domain Name: Best SEO Practices of 2019

How to Optimize Your Domain Name: Best SEO Practices of 2020

Use the best SEO practices of 2020 for your domain to be conducive to search engines

Your domain name may look good, but … Is it conducive to SEO (Search Engine Optimization)? Here’s how to choose your domain name using the best SEO practices of 2020. Concern for SEO start to have before your web site is active. Maybe you would like SEO not to exist? Of course, this would release you from the added burden for optimizing your web site.

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> Check Out: Is Your Website Server Location Important? YES, that’s Why!

How to Optimize Your Domain Name: Best SEO Practices of 2020

Concern for SEO start to have before your web site is active. Maybe you would like SEO not to exist? Of course, this would release you from the added burden for optimizing your web site.

Unfortunately, SEO is more than present. Moreover, it is evolving.

Although not simple, there is a way to optimize quickly and without much effort on your web site. Starts with registering your domain with the right name.

Below we will show you how to optimize your domain name effectively, according to the best SEO practices of 2020. Are you ready? Continue reading below!

#1. Use keywords

What comes to your mind most when thinking about SEO? Keywords, right?

Keywords are the essence of good optimization. How can you find them in the digital world if you do not use the right words? Do not forget this point when you choose your domain name.

Instead of using keyword phrases (like bestbeautyproductsforwomenover50.com), use inclusive terms. The reason for this is Google. Google’s goal is to reduce the likelihood of displaying non-quality site-based domain names with many keywords in search results.

To sum up, in selecting a domain name include keywords, but do not focus on selecting them with more specifics.

#2. Make it easy to remember

Everyone who has a web page would like to remember the name of their page. Choose a domain name that is easy to remember. Preferably choose a name that can be pronounced. Do not choose something complicated to say.

Choose simplicity by avoiding unusual words. Also, try to avoid numbers. With regard to length, ideal domains have a length of under 15 characters.

Before you choose make a simple test: Enter your domain name on a piece of paper and ask a friend to read it. If reading is difficult, look for another name.

#3. Do not use other extensions as an alternative

Let’s assume you found the perfect name for your domain. On your favorite registrar page, check whether this name is still free.

It turns out that the only unavailable is the .com version. Meanwhile, all domains with other extensions like .org, .net, .biz, .info, etc .. are free.

In this case, selecting a domain with another restriction is very tempting, but it is not the right decision at all. Creates the impression of copying or fraud.

Individuals who want to enter the .com version, who incorrectly typed your domain, expect a certain content to appear. When they see something different from what they expected, most likely they will not return to you for fear of a fake web page.

> Check Out: Why Content Delivery Network (CDN) Is Needed for Your Website?

#4. Avoid using Connecting Lines

To facilitate readability, especially when your domain contains more than one word, you may want to put binding lines. The latter are another indication for fake sites.

However, if you really bother compressing some words without partition spaces, you can only add a link. A tie is not as damaging as there are five such lines.

#5. Maintain uniformity

As a brand, you will need to be present everywhere across the Internet. Your web site is one of the forms of online appearance, while presence in various social networks today is a necessity.

To maintain brand uniformity on the Internet, check the availability of domain name on social platforms. Of course, you will not use “mypage.com” as your name on social networks, but you should make sure that the “mypage” name is still unused.

If it’s busy, you can use sub-missions, or add “blog” or “shop” or “site” at the bottom. However, it is better to label social platforms without any variation from the domain name.

For the implementation of the Best SEO Practices of 2018, start with the domain name

Using SEO is not simple. It will take time to absorb and constantly changes.

> Read Next: The Phone Turns Off Suddenly? Here’s What Reasons Can Be

But you can check your domain name. Choose short, concise and easy to remember. Once you have mastered the Best Practices of SEO 2020, you will be ready to optimize the other elements of your site. Hope you found this article useful. Please let us know your thoughts in the comment section below, follow us on twitter and facebook for more news and updates.

neoAdviser

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Keyword Research

The Most Simple Rules to Help You in Keyword Research

Starting a website takes up a lot of hard work and smart work. In today’s competitive market, it has become difficult. Many websites do not show up on top of the search list as they lack many factors that affect website growth. Keyword research is one among them.

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Keywords refer to the words that we put up on our website to increase the website rankings on the top list. It is a significant part of Search Engine Optimization. Effective keywords have to be used to increase website searchability. Keyword research depends on users. Strategies have to be used for proper keyword research which includes:

  • Main keywords: 

Also referred to as seed or head keywords, these keywords are the main and commonly used keywords for websites. There are hundreds of websites using the same keywords. You can look for the keywords on keyword.com

  • Synonyms of these keywords: 

Synonyms are words that have the same meaning. It is important to know at least one or two synonyms of keywords. It can benefit your website. Users now are even using synonyms to extract better content out of websites.

  • Long keywords: 

These might be phrases. A combination of two or more phrases is typed for searching for information on search engines. Try to include long-tailed keywords in your websites.

  • Conceptual Keywords: 

Keywords related to a particular concept are also used as part of search engine optimization

The below rules has to be followed for keyword research:

  • Search for Trending keywords: 

The popular search engine Google updates keywords on a monthly basis. They might be of any kind. So, keep updating keywords accordingly for user’s satisfaction and make it to the top list of SERPs.

  • Using of Long-tail keywords: 

These are generally a combination of two or three phrases. If a user doesn’t get exact information about a topic they search on Google, they type long-tailed keywords and extract information. These words must not be too long or short. They must be minimal. The long-tailed keywords use has been increasing. This can be done by using Google or other tools. Take up a list of keywords and segregate the keywords you want to use. 

  • Finding Right kind of keywords: 

Being on Google’s search list is not an easy thing. Choosing the right keywords for your website is important. Choose the keywords according to the content you post. It must match the content as well as users’ specifications. Make sure to update with new keywords.

  • Knowing the Niche: 

Before starting a website, know your niche on which you can work. If you are a beginner, it might be quite difficult to manage. So before starting a website, know the keyword strategies based on your niche. This strategy must make you different from other competitors. Follow a few steps to make your content unique and get to know your competitors:

  1. See how frequently your opponents post content.
  2. Which type of content do they post, it might be in the form of video, graphics, pictures. 
  3. Website structure that is implemented by the website like the main page, other options.
  4. How often do they use social media for spreading information? 
  5. Also, look up how often they keep updating content. 
  • Keyword ranking: 

Using proper keywords will bring down your competitors. Firstly go to your other websites and check what it takes for these websites to SERPs creating more traffic. Google or other tools like Semrush can be used for organic keyword ranking.

  • Keywords to page titles: 

Page titles are also a part of keyword research. After taking up some good amount of keywords, convert them into page titles and start writing the content. Your title must be unique and attractive. For this, you need to have a good grip on vocabulary. 

  • Seed keywords: 

Seed keywords or main keywords are the primary ones used for your content. These are often referred to as Search Engine Optimization keywords. These are important for website development. Use Google or other keyword research tools like SemRush. SemRush contains a tool called the Keyword Magic Tool.

  • Conceptual keywords: 

Also called semantically related keywords, these words are concept related words for your content. The word may differ but the meaning is the same. Consider a word like programming languages. Another word related to this is high-level programming languages.

Adhere to these rules and you’ll find your space in the SERPs.

neoAdviser

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Subdomain vs. Subdirectories: What Will Increase Your Website's SEO?

Subdomain vs. Subdirectories: What Will Increase Your Website’s SEO?

Subdomain Compared to Subdirectories: What Will Increase Your Website’s SEO?

Do you know how subdomains and subdirectories can affect rankings in Google? Read about the difference between subdomains and subdirectories and which improves more SEO. When it comes to creating your own brand, the perfect domain choice is essential. Based on this context, you will need to learn the difference between the subdomain and the subdirectory. So you will get the best decision. Follow the steps below to learn the differences and to choose the right one.

Subdomain vs. Subdirectories: What Will Increase Your Website’s SEO?

In building a blog or web page, you need to group all the pages appropriately by dividing them into categories. When creating these pages, you will most likely need to choose between subdomains and subdirectories.

Based on this context, you will need to learn the difference between the subdomain and the subdirectory. So you will get the best decision. Follow the steps below to learn the differences and to choose the right one.

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> Check Out: How to Optimize Your Domain Name: Best SEO Practices of 2019

Subdomains VS. Subdirectory-es

When you start learning more about domain registration, it is also important to learn the difference between subdomains and subdirectories.

At a baseline level, you should know that subdomains are similar, but still different, URLs that display content related to the name of the subdomain. Subdirectories are formatting for the sheets within the website.

It is important to understand the differences between these concepts in order to understand what will work best for you. Consider these basic rules as follows:

1. Subdomains REQUIRE more WORK to be ranked

If you are trying to rank quickly, subdomains will require a lot of work.

A subdirectory is part of your existing URL, while a subdomain is a completely new URL. As such, the subdomain is not indexed at the same time as your website.

Undoubtedly, the subdomain will also be indexed, but it will take time for a significant amount of users to enter your website before Google indexes and rank them properly.

2. A subdomain may be better for your marketing

What does a name represent?

When it comes to marketing and branding, the name you choose is everything. Creating a subdomain for a specific product or promotion is a wonderful idea. People will immediately recognize it on the basis of the name.

This gives you better results than setting up a non-signing folder within your domain categories.

> Check Out: Is Your Website Server Location Important? YES, that’s Why!

3. Subdomains are good for using keywords

By creating a completely different subdomain, you can easily use the keywords to your advantage.

You can take the time to research the most used keywords of the moment, and this will allow you to get better results in SEO (Search Engine Optimization). You are not limited to one or more specific names. You have the option to change or update as you see fit.

4. Google says it handles subdomains and subdirectories equally

Despite the advantages and disadvantages of subdomains versus subdirectories, Google claims to treat them alike.

Time will tell you what’s best, but it’s right to follow Google’s prospect as it plays a big role in rank. It’s important to stay up-to-date with Google algorithms, so you can take the right steps to get the results you’re looking for.

Use subdomains and subdirectories wisely

No matter how you divide, understanding subdomains versus subdirectories is an important issue to look for. When creating your own brand, the above information will be useful to you and will allow you to make the right decisions.

> Read Next: Why Content Delivery Network (CDN) Is Needed for Your Website?

Hope you found this article useful! Please let us know your thoughts in the comment section below, follow us on twitter and facebook for more news and updates.

neoAdviser

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