There are plenty of reports and articles out there stating the detrimental effects of technology on the music industry, but there are plenty of ways to use technology to your advantage in the business. Tech and music are really like two peas in a pod, and the two don’t exist without the other in the 21st century.
If you’re looking for the silver lining in the merge of technology and music, look no further. Read through a few ways in which industry leaders are using technology to boost the business of music.
Tech makes way for the transformation of small time artists
Technology has impacted the business of music by granting those who have little a big outlet for their talents. YouTube, Facebook, and other popular social media platforms have paved the way for a new generation of artists.
The rise of the age of the internet grants anyone and everyone the shot to expose their marked talents. Colbie Calliet, 5 Seconds of Summer, and The Weeknd were all discovered via social media.
Artists have a larger resource for instruments
Just a few decades ago, the accessibility of quality instruments was quite limited for some. Today, you can purchase quality instruments while sitting in your home. Buy a fine tuned piano online, and have it shipped directly to your residence.
Even if you don’t have access to purchasing goods on the internet, trading sites like Craigslist offer the chance to meet other artists while simultaneously purchasing a new instrument.
Streaming music makes money
The music industry found a fix for the financial loss it incurred when sites like Napster and Limewire were a thing. Streaming music platforms granted musicians a way to get their music out to listeners while still being paid for their art.
Today, streaming music is the number one income maker for the music industry, and it shows no signs of slowing. Invest your efforts in apps like Pandora and Spotify, and you’ll always have the latest hits on demand.
Digital marketing is instant and effective
There’s no shortage of opportunities for reaching the masses with the advancements of today’s technology. Artists and producers can instantly let the world hear just what they’ve got to offer with the click of a few buttons.
Global listening has benefited touring
Streaming music has blossomed the global listening industry in music, and listening isn’t the only area that’s seen this boom. The touring element of music is experiencing a huge increase in demand, granting artists an added opportunity to capitalize on their efforts.
Millions have been made from the ubiquitous reach of the internet. Ticket sales for live concerts are at an all-time high, and concert-goers are willing to pay a formidable price for the experience.