Why your WordPress site is slow and how you can fix it

Page load speed affects the performance of your WordPress site, which could harm your relationship with potential clients. It is important to keep your speeds up, helping to reduce any likelihood of lost users and deflected traffic.

What causes WordPress sites to be slow?

WordPress sites

There are five primary causes for a slow response time on your WordPress site. When your web hosting server is not correctly configured or is inappropriately located, your site may load slower than it should.

Your WordPress may have a large number of images that are not optimized for web display, and may be too large. This can be as a result of uploading pictured directly from your downloads, desktop or mobile.

Unsuitable plugins can reduce the effectiveness of your website by adding on code that is unnecessary. Plugins with overlapping functions and those that are not updated may also affect the performance of your site.

Your WordPress configuration may hinder efficient page loading. Sites that do not serve cached pages may overload the server and crash or lag.

If not limited, external scripts such as font loaders and ads will affect the way that your page loads. External scripts will increase the size of your page, which could impact its ability to load.

What can be done to improve the speed?

improve the speed

These tips will help optimize the performance of your WordPress site.

Install a WordPress Caching Plugin

WordPress pages are created in a dynamic sense, meaning that the pages are loaded every time someone visits a post or page on your website. To build your pages, WordPress has to run a process to find the required information, put it all together, and then display it to your user. This process involves a lot of steps, and can slow down your website when you have multiple people visiting your site at once. When a user visits your WordPress site, which is built using PHP, your server retrieves information from a MySQL database and your PHP files, and then it’s all put together into a HTML content which is served to the user. It’s a long process, but you can skip a big part of it through the use of Caching plugins.

You can improve the speed of your WordPress site through the use of a caching plugin. Caching can make your WordPress site anywhere from two to five times faster, thus reducing your average load time. Instead of going through the whole page generation process every time, your caching plugin makes a copy of the page after the first load and then presents the cahed page to every other user.

Use Excerpts on archives and for your home page

WordPress displays the full content of each article on your homepage and archives. This means your homepage, categories, tags, and other archive pages will all load slower. If your site has large traffic, the slow response time may be delayed even further, which could significantly affect your performance.

Excerpts show only part of the article, as well as other content available on the website. This can be beneficial because it displays more content, and helps to generate more traffic when users click on the specific article as well as visiting your home page. When fully displayed, users don’t feel the need to visit the actual article, which can reduce page views, and the time your users spend on your site. Showing excerpts will reduce the amount of content displayed, which will help reduce the load time. It will also improve your analytical data.

Optimize your images

Optimize your images

Researchers have found that using colored visuals makes people 80% more likely to read your content. If your images aren’t optimized, they could be hurting more than helping. Non-optimized images are one of the most common speed issues and may affect the relay speed of your WordPress site.

When choosing the pictorials and visuals for your site, you should not upload them directly from your computer or mobile phone. Instead, you need to run them through available optimization software to make them better suited for your site. Compression can reduce the size of an image by up to 10 times, making it better suited for your site while still presenting the aesthetic appeal.

The image format can also play a part in optimization. For simple or transparent pictures, symbols and logos, a PNG format will be the best for use. For detailed and colored pictures, JPG formatted pictures will be suitable for your website.

Update your WordPress site always

WordPress is updated frequently because it is an open source project. Each update will offer new features, as well as fix security issues and bugs. Your WordPress theme and plugins may have regular updates too.

Even though the notifications may be persistent and irritating, it is advisable to follow through with every necessary update. This will protect you from any potential vulnerabilities, which could put your clients and your business at harm. Your site could also become slow and unresponsive as a result of outdated themes, plugins and the core WordPress version.

Do not upload any videos

You can upload videos to your WordPress site, but you are not advised to do so. Your site will consume a lot of bandwidth, which may result in increased fees by your hosting company. Videos will also increase the size of a page, by up to 100 times more than images could. You will also have trouble restoring your WordPress through a backup if you upload videos. You should instead embed links to video hosting services such as YouTube and Vimeo.

Final thought

These tips will help you address slow response times on your WordPress site. To find out whether you may have a problem, you should consider carrying out regular testing. Even though taking up these practices could help reduce your load time, you may need to consider hiring out some of the technical WordPress speed optimization services to professional service providers for regular maintenance and top-notch optimization.

What is Financial Management & why it is necessary?

In order for an accountant to optimize tasks as an advisor to an organization, it is essential that companies have good financial management, since the quality of accounting work depends in some way on the quality of business management. Well, in the event that a company is poorly managed, accounting professionals like Bradley Fauteux cannot have the information they need to work.

[td_block_ad_box spot_id=”custom_ad_2″ tdc_css=””]

What is Financial Management?

Financial management consists of managing all the resources of a company to ensure that these are sufficient at the time of covering the expenses and, at the same time, coordinate strategies aimed at transforming the business vision into a lucrative and stable model, so that the proposed objectives can be executed.

To achieve this, you have to align countless tasks from all areas of the company, because you always have to take into account that they are connected and that individual performance has an effect on the others. So it is essential to have clarity about this reality and follow the following recommendations:

Assume practices of a healthy financial culture:

  • As an entrepreneur or financial manager like Brad Fauteux, no matter how large or small the organization is, it is essential to adopt good habits to manage money, such as savings and budget planning. Since the sum of daily expenses, the use of credit cards and loans can grow so much that they become unmanageable, to the point of becoming a serious problem of recapitalization that breaks the company.
  • However, it should be noted that the act of doing financial management and adopting habits of a healthy financial culture begins as a personal objective, when making the decision to evaluate the way in which we manage our finances at the individual level, so that, modify certain practices in our lives, we can achieve at the business level. But this is not an easy task.

Periodically update on financial topics:

Although it is possible that we feel that a business has nothing to do with finance or economy, they are all part of the economic cycle because some type of product or service is commercialized and with this we seek profitability.

Thus, employers must always be concerned with strengthening their data analysis and interpretation skills, even at the most basic level, so as not to depend on third parties, understand the company’s current financial situation, establish functional structures and have full security.

Implement an information system:

The biggest benefit that a company can obtain from this acquisition is the organization, because even before the invention of these programs the companies could be very orderly and functional, the pace of work at present changed in tandem with the dynamics of social interaction and, of course, consumption, which gradually demand less execution time and greater effectiveness.


[td_block_ad_box spot_id=”custom_ad_3″ tdc_css=””]
Tips to start your own business

Tips to start your own business

Preliminary a business is not for the pale of spirit. It is very demanding and almost stresses all your occasion and notice. On top of the additional give, it can to be a huge individual and expert knowledge. Discover your skills:

[td_block_ad_box spot_id=”custom_ad_2″ tdc_css=””]

Not everyone has what it takes to start a business that does not mean that your idea is not brilliant, only that maybe you do not have some vital personality characteristics to launch your company. Previous to invest time or capital, assess physically and observe if you have the characteristic skill of a capitalist like Cameron Chell Calgary.

Develop an idea:

Do not start a business just because something is fashionable or because you think that marketing it will give you money. Expand a commerce concept that you are fervent about, amazing that you have a number of knowledge with. After that, believe of a manufactured goods or repair that you consider will get better people’s lives.

Prove your credibility:

Once you have an idea, discover how you can make it come true. Is the product something that people want or need? Can you have profits selling it? Works?

Write a business plan:

A solid business plan will guide you forward. You will also require it to there your thought to possible investor. It should include a mission, an executive summary, a summary of the company, samples of the service or product, a description of your target market, financial projections and the cost of operations.

Identify your market:

Even if you have detected some interest in your business, you need to do more homework. Make a competitive evaluation. You can follow the path of entrepreneurs like Cameron Chell business instincts to gain success in your business.

Determine the costs:

Do extra investigate and be acquainted with the normal expenses within the manufacturing. This will not merely assist you handle the commerce more professionally; it will also be valuable information for investors.

Establish a budget:

Once you determine how much money you will have to work, find out how much you need to develop your product or service and create a marketing plan.

Find the right investors:

You will need some type of financing at the start, whether it is your savings, credit cards, loans, venture capitalists or donations. Discover a saver who shares your fervor, an important person with whom you believe you can labor.

Listen to investors:

Whether you like it or not, they will have an opinion when it comes to your company. Pay notice to their recommendation and suggestion, but that do not denote you contain to do all they say.

Have a great support system:

You will invest a lot of time and resources in your new business venture. Make sure your family agrees. They should be aware that this process will challenge them economically and emotionally.

Determine the legal structure:

Determine what is best for you: be the sole owner, have a partner, a limited liability company, an S corporation, a nonprofit organization or a cooperative.

Select the name of your company:

Make a choice on a person’s name that go with your make, then see if that is obtainable and if you can use it freely in your country and state.

[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=”” tdc_css=””]


[td_block_ad_box spot_id=”custom_ad_3″ tdc_css=””]
Instagram Marketing Tips

5 Best Instagram Marketing Tips for Fashion Bloggers

Nowadays there are so many fashion bloggers out there, it is hard to stand out. But if you follow these steps you can grow fast on Instagram as a fashion blogger. If you are a fashion blogger then follow this step by step guide to learn how to become Instagram famous fashion blogger and grow your blog in no time.

Fashion is one of the biggest industry all over the world. The fashion world is growing very fast. Everyone wants to follow the latest fashion trends to look beautiful. Fashion bloggers are the peoples who promote new latest fashion trends and encourage peoples to follow these latest trends.

Instagram is one of the most powerful social media apps with more than 1 billion active members. Many Blogger, Social Media Marketers, Business owners, and brands are already promoting their businesses, products, and services on Instagram to reach their target audience. If you are not on Instagram till yet then start your Fashion blogger career on Instagram and drive traffic to your blog.

There are so many tips for fashion bloggers but here are some best Instagram Marketing tips for fashion bloggers 

1- Make Killer Instagram Bio:

After creating a fashion blog then create your Instagram account for your fashion blog. Your Instagram bio should be effective. There should be enough information about your bio. It includes what is your name, what is your location and what is the kind of business you are doing. You should include details of your skills, hobby, interest or profession. Use keywords for your bio, it will increase your searchability. So bloggers of particular bio can be easily findable and reachable. Your bio is the first thing at which readers, followers, and customers reach when they go through your Instagram account.

2- Engage with your Followers: 

No Matter if you are a small fashion blogger with very fewer followers or you are big fashion bloggers with Millions of follower stay engage with your followers. Reply to all comments, Like their stuff and engage with them so they will engage with you back. If you don’t have time to like other peoples stuffs then use Instagram Auto Liker to stay engaged with all of your followers. The more your stay engaged with your followers the more followers and engagement you will get.

3- Request the leaving visitor to follow you:

There are lots of people who visit your profile based on the tags that you have created. When you become active on Instagram there are lots of people who visit your profile daily. When a visitor complete reading your profile and about to leave, you should ask him to quickly follow your profile on Instagram. If you are a fashion blogger then visitors become happy by following you as they see a lot of trendy things and stuff about fashion on your profile.

4- Collaborate with other Fashion bloggers:

The great thing to increase your followers and grow fast on Instagram is to collaborate with other fashion bloggers. Because you both are working on the same niche so this way you will encourage your followers to follow them and they will encourage their followers to follow you. This wya you both will get benifits as you both have the same niche and same audince. This is another best way to increse your followers fast on Instagram.

5- Drive Traffic to your Blog from Instagram: 

If you are selling fashion products or services then convert your followers into sales. Use Instagram to drive traffic to your fashion blog, website or sale pages to get more traffic, leads and sales. Instagram is the best way to drive traffic to your blog. Instagram allows you to add your website or blog link in your bio. Adding link in your Instagram bio can give you a lot of traffic from Instagram every day. All you have to do is Insert your website link in your bio and add a caption and encourage your followers to click on that link to get more traffic from Instagram.

Final Words:

Instagram is the best place for a fashion blogger to grow fast. Because Instagram engagement rate is higher than any other social media platform. So you will get more engagements and more reach from Instagram. Many fashion bloggers already using Instagram to market their blogs and business and you can also use Instagram to market your Business. Above are the tips that can help you to grow fast on Instagram. If you have any question feel free to ask me in the comment section.

How Can Video Content Amplify Your SEO,

Help Your Business Grow to New Heights with YouTube SEO

These days a good number of internet marketers lay emphasis on things such as Facebook ads, AdWords or blogging for driving website traffic. Yet most people tend to neglect the fact that YouTube is the second largest search engine. When you take the right approach, you are sure to take pleasure of a couple of perks of both better search engine rankings and video marketing that will finally result in awareness above the funnel.

YouTube Marketing- Vital Facts

YouTube is fast emerging as a top choice especially for marketers and of course with good reasons that can be easily digestible. Take a look at these facts,

  • Sales videos can boost up the intent to purchase via 67%
  • People will recall just 10% information which they hear,but if the same is presented in the form of a video, they will remember more than 65%.
  • About 80% of online traffic comes from video.
  • 75% B2B companies which use YouTube video marketing will enjoy noteworthy ROI from it
  • When a video is added on the landing page, it can boost up conversions via 80%
  • Video in email will result in an increase of 200 to 300% in the click-through rate

Ways to Grow YouTube SEO

Take a look at the different ways that will help you in growing the YouTube SEO,

  • Keyword Research-Prior to ranking the video it is essential in checking out the search terms that you desire to rank for. While looking for keywords that are related to YouTube SEO ensure that you select a search term which has YouTube results already on Google’s first page. Google offers video results on,
  • Funny Videos
  • Keywords related to sports or fitness
  • Tutorials
  • Reviews of services or products
  • How-to-keywords
  • Video Creation- After getting the correct keywords for ranking the following step will be to make the video. Every user chooses the platform of YouTube with an aim to watch videos,so the quality of production plays a vital role here. There are some key elements that you require while producing good YouTube videos namely,
  • Writing/Storytelling
  • Editing
  • Composition

Know More About YouTube Analytics

People who use YouTube use a particular criterion in order to measure the video quality. This indeed is that same criterion which are used for ranking the video. If you wish to know more get in touch with experts dealing with SEO marketing Vision Smash. The key ones although are as follows,

  • Video Retention- What is the frequency of the video that people watch prior to they bounce? In fact, the longer it is watched,the better
  • Comments- Should the video gather enough comments chances are the YouTube video will grab the attention of the people.
  • Subscription Rate- A key indication of best quality video will depend on its subscription rate.
  • Watch Later- If people add to watch later to a video, this will be another indication regarding how much interest the video generates. This data can be tracked on the YouTube analytics page.

Apart from this optimizing the video especially for YouTube SEO is crucial. For this, you need to consider a few pointers- use keyword in the video’s filename and the video title.

grout sealing

Why you must not compromise with grout sealing

Association of ideas is an interesting aspect of human psychology that creates prompt linking between closely related ideas or thoughts. For example, when you talk about floors, the idea of tiles will strike you because floor tiles are trendy.  Again, when talking about tiles, the thought of grout will automatically surface in your mind, and when you talk about grout, the thought of sealer will creep in. All this happens because tiles, grout, and sealers are an integral part of flooring. Although tiles hold the center stage when laying floors and are the focal point of attraction and beauty, grout and sealers contribute to upholding the beauty of tiles.

Sealers are important for maintaining the health of tile floors by preventing grout from absorbing water or any other liquid. Grout being porous has an affinity for absorbing liquid and sealer impart anti-absorbent properties to grout. If you do not apply sealers on grout, be ready for water damage to floors.

Grout vulnerability

Grout is a cement- based mixture that is applied as filler between the joints of tiles. Grout is mixed with water and a spreadable paste to make it easy for applying. The presence of cement and sand in grout makes it porous thus making it vulnerable to liquid seepage. If liquid spills on grout it will penetrate inside. If the liquid is colored like tea, coffee or fruit juice, it will leave a stain after evaporating that creates an ugly sight. Grout sealers prevent not only staining of grout but also liquid absorption. Even oils can seep inside grout and stain it. And removal of oil stain might be difficult unless you chip the surface or replace it. To protect grout, you can use either penetrating or non-penetrating grout sealer.

Penetrating grout sealer

Penetrating grout sealer like the ones you find on the website of Taylorightworks in the way as you can make out from the literal meaning of the name. The sealer penetrates inside grout and protects from liquid and oil infiltration and stains. You need no special skills for applying a sealer as any Tom, Dick, and Harry can do it. Sealers are available in small bottles with brush tip, brush-tip pen, and sponge tips. The tips help to decant the liquid smoothly with ease. Penetrating grout sealer offers temporary protection and you must re-apply it periodically. Another penetrating sealer offers permanent protection by impregnating the pores.

Non-penetrating grout sealer

Creating a film or thin layer of sealer on the grout surface is the way to apply non-penetrating grout sealer that helps to repel stains and water. This type of sealer is suitable for use in bathrooms where the environment is damp and prone to mold and mildew growth. While useful in preventing moisture and water from passing into the grout, this type of sealer can become milky in color over time.

Sealers are like the topping on a cake that might appear decorative but adds value to grout by protecting it as it lasts longer and retains its strength.

PPC agency

4 Important facts you should consider before hiring a PPC agency

One of the greatest dreams of most business owners is to get their goods and services accessed by many people. To them, this is one way of making the best out of your business. How do you do you that in the current generation where technology is a basic need? You venture into online marketing. Online marketing is beneficial to both the present and the future of any business owner, this is according to saleshub.ca. Under online marketing, there are various types of platforms an individual can use to make sure that he or she gets the most out the business. These platforms include the use of social platforms and the use of pay per click platforms. Pay per click has proven very beneficial to many businesses since its launch. However, very few people have an idea of where they can hire such companies or agencies. Below are some of the tips you need to look out for when hiring a PPC agency.

  • Cost

The one thing you should never forget about is the cost. Every agency has a certain price they put on a click. Thus, you need to be comfortable with the price because it will determine how much money you will pay for their services. Just like any other professional company, they don’t give their services for free. It is up to you to find the best and most affordable agency. If their services aren’t benefiting your business in any way, why should you pay them? Thus, you need to ensure you are getting value for your money.

  • Experience

How long has the agency been offering these type of services? This is a question that can only be answered by the agency. The longer the period of operation, probably the better it is at what it does. Through the experience, the agency gathers the skills it needs. It is these same skills that the agency will use on your business to make it successful. An experienced agency has been around for a while and that is why it stands a better chance to help boost your business turnovers. You should seek to deal with an agency that knows what they are doing.

  • Your business

Pay per click is supposed to help your business in one way or the other. In most cases, it is supposed to increase sales and traffic. If it isn’t doing any of these, why should you keep it around? You need to first have a meeting with the agency and have them give you an inner scope of what type of services they offer. From that, you will be able to know whether those are the type of services you need. You should also have a discussion on whether the services will help your business.

  • Referrals

Sometimes, you might just cut to the chase and ask your friend or even your family member for a recommendation. This is the best way you can get a referral. The referral should be able to save you time and resources. There are several agencies that can offer pay per click services. Thus, you can’t be traveling from one place to another just to find yourself a suitable agency to offer your business a pay per click marketing services. Have your colleague refer you to Clicksgeek Company and then you can discuss with them the type of services you want.

Guide to VPN

A Complete Guide to VPN- Facts, Types, Protocols, and Safety

Most people ask ‘why I should use a VPN, what it is and how it helps’? Well, VPN or Virtual Private Network is a form of network that has been carefully designed to offer a secure conduit when it comes to data transmission amid a web browser and a web server. This tunnel is secure owing to the encryption levels thereof. In today’s age, VPNs have turned into a mandate exclusively for their efficiency and practicality.

How can a Suitable VPN Help?

If you have a VPN that is suitable, you can enjoy the following,

  • Privacy- VPN will enable you to stay anonymous when you are online. Be rest assured that neither the government nor your ISP can see your activities online.
  • Censorship- Most institutions like the workplace, schools, the government, and your ISP as well can censor any activity that you perform online. With a good VPN, you will be capable of evading all that along with possessing the freedom that you want no matter the network type.
  • Geo Spoofing- Often users are denied some online services online based on the geographical location. A VPN will be an ideal means of overcoming such restrictions because it will mask your location providing you with the access that you require.
  • Prevent Hackers- We time and again hear not to use our devices on a public wi-fi hotspot. That is because it will make you fall prey to malicious people and hackers whose intention is in stealing your data. An ideal VPN can solve this issue via offering you with the right encryption for staying safe from such hackers.
  • Downloading- If you love to download files online be it software, movie or songs, having a secure connection is a must because this will help in preventing an attack and keeping all your identity anonymous. To learn more visit FastestVPNGuide.com

Broad Categorization

To have a proper understanding of a VPN, it is essential to be familiar with the different forms of VPNs available. VPNs are of two broad categories – Site-to-Site VPN and Remote Access VPN.

  • Site-to-Site VPN- The site-to-site or router-to-router VPN is extremely popular with corporates. Mostly, businesses which have offices in different geographical locations use this. The VPN acts as a safe virtual bridge. Here the geographically distant workstations’ networks are joined for maintaining secure communications.
  • Remote Access VPN- The VPN is for connecting to private networks. One can use its resources from a remote location with its connection through the public internet yet is secure and private. The remote access VPN is equally beneficial for business and home users alike. If you are an employee who wishes to work while traveling, you will require a VPN for accessing the vital resources or files you need from the organization’s private network. On the other hand, this VPN for a home userwill prove handy for bypassing the restrictions like blocked sites.

The Powerful VPN Protocols

The VPN security protocols are available in various types which offer security features of varying levels. Take a look,

  • IPsec or the Internet Protocol Security- Through this protocol one can have secure online security communication all over an IP network. It will secure the communication via authenticating as well as encrypting every data packet at the time of the connection. IPsec functions in two modes namely tunneling and transport. The former will encrypt the whole data packet, and the latter will handle the message encryption within the data packet. This VPN protocol is also used together with different other security protocols for enhancing the security system.
  • PPTP or Point-to-Point Tunnelling- This protocol helps in creating a tunnel as well as encapsulate the data packet. The point-to-point tunneling will pave the way for multiprotocol traffic encryption and encapsulate within the IP header for being sent across online. The primary use is for site-to-site and remote access connections.
  • L2TP or Layer 2 Tunnelling Protocol- This protocol will merge with other security protocols like IPsec for attaining a highly secure VPN connection. It is accountable to create a tunnel amid 2 L2TP connection points, and the IPsec protocol will take care of the data encryption and the secure communications amid the tunnels.
  • SSL or Secure Socket Layer and TLS or Transport Layer Security-Both online shopping sites and online service providers use these protocols commonly. They will help in creating a VPN connection that will help the web browser is acting as a client thereby restricting the access to the user to specific applications and not to the network in its entirety. A web browser has the flexibility of swiftly switching to the SSL because it comes integrated with TLS and SSL. The former can be identified easily through https at the URL’s beginning rather than HTTP.
  • SSH or Secure Shell- It will help in creating the VPN tunnel into which the transfer of data will take place and at the same time ensure the tunnel’s encryption. The SSH clients will make SSH connections while the data will be routed towards the remote server from the local port through the encrypted tunnel. This protocol is ideal to offer an encrypted channel for allowing the logging into a different PC over a network along with shifting files from a particular PC to another. It will provide secure authentication and encrypted communication.
  • OpenVPN- This protocol is flexible software that is open source and a tunneling application that uses TLS/SSL for crucial exchange along with being capable of traversing NATs (Network address translators) and firewalls. The Open VPN will make sure connections of point-to-point are in routed configurations. It is both stable and also reliable on unreliable networks and Wi-Fi hotspots. That will offer high speed on connections that have latency that is excessively high.
  • SSTP or Secure Socket Tunnelling Protocol- This VPN tunnel will allow in the PPT traffic’s transportation through a TLS/SSL channel. It is mostly used in case of remote client access and supports user authentication.

Using a VPN service is safe and legal and will ensure that every person’s online activities remain private. After learning about the significance of using a VPN choosing it right also matters. After all, it is critical when it comes to your anonymity and online security. Some pointers that you need to consider here include- the protocols it uses, the number of servers as well as server locations that it offers, will it log the activities that you do online, its spyware/anti-malware capabilities, contains mobile apps, the pricing, internet speed, and customer support.


[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””][td_block_ad_box spot_id=”custom_ad_3″]
maximize your Instagram profile

Best practices to maximize your Instagram profile

Instagram is among the social media platforms you cannot afford to ignore, especially if you are a business and considering spreading your wings to social media, owing to the large numbers of users it has. For instance, 2017 statistics from the platform revealed that it had added 100 million users to the total user base, and now number almost one billion – and there are no signs of slowing down any time soon.

This is not without good reason – and your business should not ignore it either.

All its users usually go to it every day to check out the stories, videos and photos their friends are sharing, as well as content from influencers and major brands. The rates of engagement on the platform are actually ten times higher than those of Twitter or Facebook.

These facts seem attractive, but it is very difficult to unlock the benefits unless your profile is giving you an edge. Using the tips below, you will be in a better position to maximize your potential and increase beneficial outcomes.

Choose to operate from a business account

Choose to operate from a business account

 Recent changes to the site now mean that business accounts have become a major feature – as evidenced by the high uptake of these profiles. More than 25 million accounts on the platform are of this type; and they have additional benefits such as the addition of promotional tools and helpful analytics.

These help you track your user growth and see the analysis of how your posts are performing, to give you a better idea of your marketing strategy. It also allows you to fill in additional details in the bio field, such as your contact details and office hours.

Here is one statistic that should encourage you to open one – about 80 percent of Instagram users follow at least one brand on the platform. Since you are adding contact details, it makes it easier for customers to reach you through phone, email or direct message, which is a boost to the marketability of your business.

Business accounts are also allowed to ‘boost’ their content. You might choose to use one of the services that help get every day more Instagram auto followers, but with a business profile, you do not need to. This account type gives you so much flexibility that a personal account does not, and the best thing is that you can change your profile type easily through a few steps.

Utilize profile track links

 Utilize profile track links

Because Instagram does not favor text material, social media marketers can only share one URL across the whole platform – this means your business profile needs to have a trackable link.

The problem is that numerous marketers are using a non-tracking link in their profiles, which means you cannot see the visitors to your website who got there through Instagram.

Many analytics tools have this feature, fortunately. It will help you to check the numbers of people that are checking your link and heading too your website, which allows you to tweak your strategy in getting to them.

Make use of multi-grid images

Instagram is a visual platform, so the more unique and statement-worthy your profile is, the more attention it attracts. There is no better way of doing this, other than making collages of photos, which form one composite image. For brands that cannot fit one image into a single post, they usually break this image into several composites and post it at different times, then it creates one large image.

That alone will make your profile look very interesting even to the most casual visitor. It gets even better if you upload images that are impossible to understand won their own, because it makes the audience curious to see what it will reveal.

Through the scrutiny of different aspects such as seeing the posts your followers love the most too putting tracking links in your bio or setting the best times to post new content, these analytics tools come in handy in crafting your strategy on Instagram.

Keep your focus on getting a high quality of followers rather than quantity

This is an underrated strategy, but it always works in getting high engagement levels. Many marketers tend to think that having high numbers of followers is an indicator of their success, and this is not without reason. After all, you train yourself to see credible accounts as having high numbers of followers. However, a look at many Instagram profiles that have a high rate of success always reveals that high quality of followers is much better than high quantities.

Some of the best brands in the world do not have a high amount of followers, but their audience is highly engaged with them. That makes a very huge difference, as opposed to an account that has many followers but still has a ‘click bait’ reputation.

If you are a marketer on any social media platform, it is important to remember – the quality of your interactions is more important. That will give you a major standing of credibility, because it allows you to reach your target audience more accurately.

Select appropriate handles

If you have not created your Instagram account yet, take your time in getting the best handle. Make it easy to remember and relating to your brand – that is the best way of building a strong following very quickly. In addition, if you have other social media accounts on other platforms, make it the same as them to create brand consistency, and also make it similar to your website name.

Get someone that can monitor your social media channels

social media channels

Instant customer support is a thing today, and many social media users expect it from the brands they follow. If your service is poor, they will tell their followers and friends – and that will translate into a poor sales growth for your brand.

The best way to overcome this problem is getting someone to monitor and respond to consumer queries, since it is difficult to handle everything on your own

Final thoughts

Increasing your brand marketing advantages on Instagram requires much thought and proper strategizing, and your bio is the best place to test interactions with users.

What is a free VPN,

Your VPN is not private: Find out how

Whether you are a generation X, millennial or generation Z, it remains true that you have witnessed firsthand, the tremendous technological changes that have rocked the world. With regard to computer development and use, a lot has changed over time. The first computer concept ever imagined was a mere Turing machine that could manipulate symbols using a tape strip. Today, we are talking of sleek and well-designed portable laptops such as the Apple MacBook and Huawei MateBook X Pro.

It’s fascinating to imagine how far the world technological history has evolved over centuries. With beautiful designs and fantastic displays, while promising you unique amazing specifications, laptops leave you spoilt for choice on what suits you best. Better machines mean increased efficiency and performance in business, work duties and generally, the industrial world is taken to another level with reduced need for manpower.

The Internet

The Internet

The internet is also abuzz with everybody wanting to appear and be seen online. Even with no good reason to be there, many want to socially identify with the internet through social media tools.

Despite the euphoria to be online and on social media, many are ignorant of the dangers they could be exposing themselves to by sharing their personal information online, using weak or no passwords for their online accounts.

Luckily, we also live in a world of information. In fact, there is an overload of information that threatens to misinform the masses. Thanks to information, most of us are aware of the tools we can use to protect our online activities from hackers. One of the best software ever developed to protect our online privacy is the use of a virtual private network also known as VPN.

Virtual Private Network

 Virtual Private Network

Going by its name, a virtual private network is indeed private. It helps you surf through the internet privately without your online activity being tracked and manipulated by hackers. VPN service providers offer different types of his service that are both free and paid. Virtual private networks differ in their security protocols. You want to do your research well before choosing to buy one.Best VPN doesn’t guarantee you security but the protection of your private data even when in their hands. Hackers are developing new hacking codes daily. Stay alert and protect yourself against their criminal activities with the use of a VPN.

Does VPN give you online privacy or it’s another internet jabber?

Many VPN services promise you privacy and online protection. However, the major question to ask ourselves is whether they are really private as they purport to be.

Here are some truths about VPNs

  • You are not completely anonymous with it

I agree that a VPN user is more secure than an online user without the same service. Worth noting is how VPN service providers promise you benefits that may not be achievable. A VPN user is able to hide his/her computer IP address from cybercriminals. While VPN service providers assure you of complete anonymity, it is not guaranteed. Firstly, the VPN service you use has got all your private information. If dishonest, they could use your information for personal gains or sell it to third parties for a profit. You risk this more with non-paid VPNs than paid VPNs.

  • The No logging promise is a white lie

No logging promise is a white lie

VPN services come with different offers for their clients. Some promise you security while others promise you more privacy. Some VPNs massage their clients’ fears by telling them they will need no logs to access their service. It’s proven from VPN gurus that you cannot run a server without logs. That said, VPN servers need logs your logs to troubleshoot connections and handle VPN requests. VPNs that don’t ask for login services could be the very enemies that you’re protecting yourself against. If also unsure about the use of logs on a VPN, you want to read their log in policies on their privacy policy page to cut a good deal.

  • Anonymity promised is not privacy

While some VPNs offer tools that control privacy, they may not be your best bet in making you private online. This security features maybe unable to get rid of data that need not be seen. The result is, you easily get identified online. Even with encryption, you are still not very safe. Encryption codes could be subverted or subverted leaving you exposed. Let’s say you engage in an illegal activity such as hacking a government’s website. The government launches a crackdown and zeroes in on you. Such a target- specific surveillance makes you more visible with no privacy immunity.

  • Their adverts may not rhyme with their privacy policy

Adverts for many products are always designed for the sole purpose of winning clients. The same is true for VPNs. Their advertisements may sharply contrast with information on their privacy policies. For instance, how will VPNs talk of keeping you anonymous when the least of information they collect from your logs in their server is your IP address and web activity.

  • VPNs using rented servers make logging a necessity

VPNs are categorized into two depending on whether they are using their own server or not. VPN’s not using their own servers rent servers from third parties most of the time. For VPNs with third-party servers, even though they may not want to collect user logins; third-party servers collect such logins. Hackers could track your logins from third-party servers. Ensure to use VPN with own servers.

Final thoughts

Choosing whether to use a VPN service or not is a personal decision. Though they may not guarantee you the much-hyped privacy and security, they take you a step ahead against snoopers, hackers and cybercriminals. You surely don’t want to rely on VPNs in totality as they tend to also have their own weaknesses that can be exploited costing your security online. Avoid VPN servers hosted by third party web servers as they are more porous compared to VPNs with own servers.