Data Recovery

Why You Must Seek Professional Help for Data Recovery

Over the past few years, computer technology has made our lives easier than anyone could economy, it doesn’t come without a few challenges. One of the main challenges faced by individuals and businesses when it comes to computing is data storage.

Security breaches and memory issues aside, there’s always the risk of losing the data stored in ever imagine. But with most of us going digital as we observe a shift towards a paperless your computer hard drive or SSD. This could come from a fire, weather damage, physical damage, or a technical malfunction caused by viruses and malware. Thanks to the same technology, data recovery is still possible in many cases. However, this is best left to the pros. On this note, here are a few reasons why you must seek professional help for data recovery.

[td_block_ad_box spot_id=”custom_ad_2″]

1. Comprehensive Evaluation Maintenance

Data recovery is often a tedious process that requires a lot of patience and technical experience. As you might have guessed, data recovery is one of those things that need professional hands. Well, depending on the severity of the data loss situation, not all data recovery specialists may be able to help you out. If you have an HDD data loss problem, you will need a professional who specialises in hard drive data recovery to come to your rescue. If you are located in Australia’s major parts like Sydney, Melbourne, Adelaide, Brisbane, Perth, and Canberra, Recovered should get you covered. They deal with a wide range of data recovery issues, including HDD, USB, SSD, and Raid data recovery, just to mention a few.

When using professional data recovery services, you never have to worry about losing your data for good. The experts will assess the problem and find an appropriate solution to your problem.

2. Professionalism and Expert Services

In most fields of work, you will come to realize that professional services are the best. You will get the most recommendable services because, for one, they are aware of the market trends, data storage mediums, and most appropriate software in the market. When dealing with the most sensitive data, you will want to work with somebody who knows what they are doing. Remember, you could be dealing with data you can’t afford to lose or watch as it falls into the wrong hands.

3. Work Experience

Data recovery experts have handled all sorts of data loss situations every day of their work life. That means they have dealt with different kinds of issues in the course of gaining experience. Needless to mention, an experienced data recovery specialist will serve you better than an amateur. Considering the sensitivity and urgency involved in the data recovery process, it could easily turn into a regrettable experience if you picked just anyone to help you with data recovery. This is why it’s best to seek recommendations from people you can trust before reaching out to strangers.

4. Security and Privacy Guarantee

This is another important benefit of hiring a professional, especially for sensitive data that you wouldn’t want to leak to the public. You cannot trust a random specialist with your private information. You will have to research the most reliable data recovery company that will guarantee the absolute security and safety of your data. As you do so, you will also want to ensure they have a proper data recovery infrastructure so that you do not risk losing your data and information due to more physical damages to your storage devices.

Apart from these, a professional service provider will also offer reliable customer service. Your satisfaction as a client will be their top priority.

[td_block_ad_box spot_id=”custom_ad_3″][td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””]
Best Travel Apps-

Top 5+ Best Travel Apps Essential for Anyone Traveling (Android&iOS)

Everyone these days uses an Android or iOS device while a wide range of apps available means that you can make the most of your device. They provide useful assistance in many ways while helping us in many areas of our life. One aspect, which we find this app really useful, are the travel apps that are ideal for these traveling. These days is impossible to imagine traveling around the globe without the assistance of any mobile app. You will find hundreds of travel apps and in fact, it may be difficult to distinguish which are really necessary to have and which not. So below, in the following article, we will provide a list of top 5+ best travel apps that are proved to be helpful while providing efficiency and value during your trips.

[td_block_ad_box spot_id=”custom_ad_2″]

> Check next: Top Best Video Conferencing Software

2020 Top 5+ Best Travel Apps (Android & iOS)

Probably not the best time to travel, but limitations have always existed, a little imagination and stubbornness are enough and you can always find adventure. In this article, we have decided to list the 5+ most essential apps for those traveling. From booking flights, plan accommodations, take advice from previous travelers, learning more for the culture of the country, or even reserve a seat at a restaurant, you can do all of this directly from your smartphone.

If you plan a trip coming up, the below-picked travel apps for Android or iOS will help you have a good organized stress-free vacation while getting the best out of it.

#1. Travello

This app is a social network and pretty much resembles Facebook’s philosophy, except it is for travelers. Through it, you can get advice from travelers who have visited your destinations. Share photos, your tips as well as opinions on hotels and restaurants. Furthermore, you can also make reservations directly from the application.

Download Free (Android | iOS)

Travello App
Travello App

> Check out: Top 6 Best Free Photo Editing Apps for Your Smartphone (Android & iOS)

#2. Travel Smart

This app is specifically for anyone who discovers new places and knows nothing about the culture of the place. Through it, you can understand how to behave in that destination, how much baksheesh to leave, where is the nearest embassy, ​​which areas are safe and which are not. And for more, weather forecasts, currency, etc. Travel Smart is really a helpful travel app you most have at your smartphone which provides the most relevant information and tools to keep you safe and informed when traveling.

Download Free (iOS)

Travel Smart
Travel Smart

#3. Hopper

Hopper is a good app for those looking on great deals of flights. Besides the flight prices comparing, the app will provide you information on the cheaped time to travel at that specific destination. You will find the best time to buy a ticket flight based on your destination while the app will also advise you if you should make the purchase now or wait for a longer time. So, by putting your travel plans, Hopper will tell when is the best time to book your flight.

Download Free (Android | iOS)

Hopper
Hopper

#4. Meetup

If you go somewhere and don’t know what to do, sign up for Meetup. Based on your personal interests the app will suggest specific location activities. Since it works with the location of the smartphone you can also use it from your home if you want to meet new friends and activities around you.

Download Free (Android | iOS)

Meetup
Meetup

> Check out: What to do when you lose your Android phone? Follow the tips below!

#5. TripLingo

Even this travel app is quite helpful when going to places you do not know them at all. For foreign languages, ​​you can use Google Translate but this app is more specific in-country phrases, local concepts, and its images. From a catalog of 100 countries select your destination and go.

Download (Android | iOS)

TripLingo
TripLingo

#6. Zomato

Gastronomy is certainly one of the reasons we travel. Zomato offers a variety of cuisines to suit your tastes. Find restaurants, make reservations, and explore the food options around you. Zomato is a restaurant review, discovery, and food delivery app, with in-depth information of more than 1.5 million restaurants across 24 countries!

Download (Android | iOS)

Zomato
Zomato

#7. Airbnb 

This app lets you rent individual rooms, couches, or an entire apartment from locals. It undercuts hotels by offering cheaper prices and i love Airbnb as it’s a happy medium between hostels and hotels. It allows you to stay with a local at their home. The app provides also a feature called Trips form which you can choose Experiences from during your stay.

Download (Android | iOS)

Airbnb
Airbnb

> Check next: Professional Photo Editing App – Top 10 Best Ranking In The World

With so many good travel apps available, you can easily take the stress and hassle out when traveling. Do you recommend any travel app to be featured in this article? Then please let us know in the comments section below, follow us on Twitter and Facebook for more news and updates.

neoAdviser

[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””][td_block_ad_box spot_id=”custom_ad_3″]
Recognize an SMS Fraud

How to Recognize an SMS Fraud

As new communication technology constantly evolves, cases of fraud are also increasing. Many businesses use mobile phones to connect with customers and facilitate a variety of transactions. When a customer chooses to pay online or use a credit card, they receive a text message to authorize the payment. On the other hand, a business owner will also get a payment confirmation via an SMS message on their phone. However, the challenge is that fraudsters can tamper with this system and create fake SMSes confirming non-existing payments. The good news is that with the right application, it is possible to recognize such cases. As such, read on to learn how to recognize an SMS fraud.

[td_block_ad_box spot_id=”custom_ad_2″ tdc_css=””]

Type of Phone Number

You can check the number of digits on the phone number that sends you suspicious texts to verify if they are scams. Legitimate phone numbers usually have 10 digits or less while marketing messages usually consist of a shortcode with six digits. You should be concerned if you receive a text from a number with more than 10 digits. Apart from that, you need to check if the message is relevant to you.  

Choose a Reliable App

Smart technology also comes with new apps that consist of advanced security features. You can integrate text phone verification service in your business with a special app that can help you verify the authenticity of the SMSes that you receive from different clients. This type of app helps to notify customers, confirm transactions, while at the same time preventing fraud. You can also use the app to send SMS pin codes as well as a one-time pin (OTP) to verify phone numbers. It also helps confirm account logins to keep scammers at bay. This app can only be accessed by the authorized account holder which makes it difficult for scammers to steal from your account using text scams. 

Request for Information About Your Account

Scammers use many tricks such as sending fake messages about your bank account. For instance, they can send you a text message saying they have observed something fishy on your account or notify you that your account has a problem. You can also receive a text with a fake invoice and once you respond, they steal your information. No bank will ever send this kind of text, so you should be wary about any suspicious messages. Scammers will ask you to provide personal details to claim a gift and they will only steal this information before vanishing into thin air. 

Scammers can also trick you into providing personal information by promising gift cards, coupons as well as free prizes. They can also promise to give you a low-interest credit card then, later on, ask you to provide your account number or password. Once you provide the information, they can use it to access your bank account or email. They can also sell your details to other scammers. Therefore, you should be wary of people who offer you generous deals that are too good to believe. 

Text Refund

The other trick comes as a text refund informing you that you have been overcharged after buying something. Many people can be easily tempted to respond but this will be a big scam. If you send bank details in the hopes that the scammers will deposit the refund, then you would have sold out important information. You should never send your banking details to anyone via a text message.

Family Issues

Other scammers will use the trick of sending messages to unsuspecting people informing them about family problems. If you are the recipient, you are likely to fall for the trick thinking that your loved one is in danger, therefore, you send money as requested. You need to verify the authenticity of the text before sending any money since this can be a fraud. If the text mentions the name of someone you might know, try to reach out to the person directly before you send money. It is a good idea to contact the authorities before you send cash to unknown people. 

With new information and communication technology, the chances of potential scams are also on the rise. Spam texts are a new form of fraud that some people easily fall for. The goal of these scam texts is to steal your personal information, or even money. However, there are certain measures that you can take to recognize SMS fraud. Generous deals offered through text messages are suspicious and you should not easily fall for them. You should also make it a policy to avoid any text that calls you to action; texts that ask you for personal information such as banking details should always be discarded. If you are operating a business, you can use an app that can help you verify phone numbers to avoid falling victim to these frauds. 

[td_block_ad_box spot_id=”custom_ad_3″ tdc_css=””][td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=”” tdc_css=””]
Google People Card

Now you can add your own details on Google Search: Here’s how to!

People Cards will help you build up your online presence, but for now, it is offered only in India

When searching for a celebrity in Google Search, in addition to various links, a module with information and data about him will also be displayed. To enable this Google takes data from trusted sources and compiles the character card.

[td_block_ad_box spot_id=”custom_ad_2″]

And if you search for your name, if you like the rest of us are not famous, all that appears are the links of your social networks, someone with a name similar to yours and some embarrassing video that you posted on YouTube when you were 10 years old and now you have forgotten the code.

The above module, like that for the celebs, Google will soon make it available to general people as well. Starting today, the company has launched “People Card“, a type of digital business card, where every time you or someone else searches, a module with data and direct links to social networks or websites related to you will also appear. This module may include name, job, residence, address, telephone number, email, etc.

Source of information? You yourself.

You just need to have a Google address and then you can compile the form with all the data you want to share. You will be asked for a phone number to verify it, and if you change your mind you can delete it at any time.

Steps to create People Card on Google

  • Step #1: First sign-in to your Google Account
  • Step #2: Next search for “Add Me To Search”
  • Step #3: Next click “Add yourself to Google Search”
  • Step #4: Put your phone number to complete the verification process
  • Step #5: Enter 6-digit Unique Code
  • Step #6: Then build your profile on People Card by adding your Location, choosing the image, adding a description of yourself, adding links of your websites or social media profiles, and email addresses, if any.
  • Step #7: Click on Save
  • Step #8: Finally search for your profile name on Google Search to see all the shared information displayed on Google

Do you think this is finally the Google’s solution to take a piece from the huge social media market? We need to wait for a global launch, for now it remains to see how it will go in India.

> Check next: How to Play Call Of Duty Mobile on your PC

So what do you think about this People Cards feature? Let us know your thoughts in the comment section below, follow us on Twitter and Facebook for more news and updates.

neoAdviser

[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””][td_block_ad_box spot_id=”custom_ad_3″]

Signs That Your Mac May Need Professional Repair

Aside from being one of Australia’s most populated cities, Melbourne is also known for being the country’s technological hub. It has a thriving and competitive information and communications technology (ICT) industry that generates significant economic returns annually. Given this point, it should come as no surprise that the city is home to several digital and tech companies that are known all over the world. Indeed, technology has led to enhanced convenience and accessibility, so much so that you will see a smartphone held by nearly every person walking on the street.

[td_block_ad_box spot_id=”custom_ad_2″]

When it comes to school, work, or other related tasks, laptops and computers are undoubtedly the go-to devices for virtually any online activity. With this gadget alone, you can do virtually everything in the online space–surf the Internet, watch videos, create documents, edit videos, and so much more. If you have been a long-standing user of Windows computers, then switching to a Mac will certainly be a new experience. Using a Mac may initially feel like navigating a foreign device, but over time, you should be able to get the hang of things.

If you are using a Mac for the first time, you also have to familiarise yourself with the warning signs so that you need to visit a professional service centre that offers Mac repairs in Melbourne. While proper habits should allow your computer to stay in good condition for a long time, many unexpected situations can arise, so knowing how to spot these signs can prevent severe or irreversible damage from occurring.

Slow Start-Up

Has your Mac been turning on slowly the past few days? If so, it may be advisable to bring your computer over to a repair shop. A slow start-up is not only frustrating but can be a sign of a bigger issue. If left unaddressed, there may come a time when your computer no longer turns on and you lose all your data. While this issue does not always point to a large or serious problem, it could be difficult to examine if you are not well-versed with technical solutions. Thus, consulting a professional for Mac repairs in Melbourne will be your safest option.

Battery Problems

If you experience any sort of battery or charging problem, then it will be best to bring your device in for inspections. Over time, your Mac’s battery will become less and less efficient as you use up your charging cycles throughout its lifetime. You should be able to check your device’s battery cycle count in your settings to get a better idea of its condition. However, if you notice that the charging time is taking too long or your battery erratically connects and disconnects despite being plugged, then you should have it checked to see if the problem is within your battery or charger.

Failure to Sync

When working with a Mac device, you should be able to sync your laptop or computer easily with other gadgets like an iPhone or iPad. Thus, if you find that your Mac is struggling to or is unable to sync with your phone or tablet, bring your gadgets to a Mac repair shop in Melbourne. On surface level, it may seem like a small problem, but this sign can point to a larger internal problem. Make sure you bring both devices to determine which one is at fault and have it fixed immediately.

Freezes and Crashes

If your Mac is constantly unresponsive, hanging, and crashing for no reason, it can be difficult to get any work done at all. Before doing anything else, you can start by cleaning your computer and creating more disk space. Having too many files in your device can be one of the causes of the frequent crashing, so make sure you always leave some free space on your drive. If this solution does not work, however, consider bringing your computer to a Mac repair shop in Melbourne.

[td_block_ad_box spot_id=”custom_ad_3″][td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””]
The best way to post panoramic photos on Instagram

The best way to post panoramic photos on Instagram

When Instagram first hit smartphones, every uploaded photo had to be in a square shape

This is not a problem in terms of photos and selfies, but for panoramic photos, Instagram has always encountered difficulties. Now, you can upload any photo to Instagram. However, not all will look good. Below is an explanation of the best way to post panoramic photos on Instagram on your iPhone and Android devices, along with an iPhone app that will make the photos look better.

[td_block_ad_box spot_id=”custom_ad_2″]

> Check next: How to automatically delete your location, search and web history from Google

How to post panoramic photos on Instagram

The simplest way to post panoramas is:

  • Open Instagram on your iPhone or Android, and press the plus icon below the screen to upload photos.
  • Once your photo gallery opens, select the panoramic photo you want to post
  • Touch the image with two fingers, and then reduce the photo so that the whole photo looks panoramic.
  • Add filters and post as usual.

The result is a rectangular photo with white space at the top and bottom. This method can adjust the size of the photo, but for full-size panoramic photos, it may not be possible to post the full photo.

Here is a program like Photoshop to cut the photo. If you have an iPhone, there is an app that will do all the work for you automatically: “Unsquared for Instagram“.

Download the app and give permission to access the photos. Then follow these steps:

  • Open the Unsquared app and click the photo stack icon at the bottom right.
  • Click the photo from the gallery you want to use, and then click the blue sign.
  • The photo will be presented with the Unsquared sign on it.
  • Press the blue icon that looks like a series of squares at the bottom of the screen, and you can now choose how many photos you would like the panoramic photo to be shared.

If you want to include each part of the photo, divide it into 3 parts. However you can split it into as many pieces as you want, but you can lose the top and bottom of the photo.

  • Once done, press “Done”. Separate photos will appear in your gallery, and you can post them on Instagram

sources/ businessinsider.com

> Check next: How to search for specific words in a YouTube video

So, that’s all about how to post panoramic photos on Instagram. Hope you found this article useful. Feel free to comment your opinions down in the comments section below, follow us on Twitter and Facebook for more news and updates.

neoAdviser

[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””][td_block_ad_box spot_id=”custom_ad_3″]
Chrome browser has a critical security issue

How to automatically delete your location, search and web history from Google

Google now already deletes web history, searches, and location automatically after 18 months, but you can delete them even earlier

Just like with cookies, Google stores specific information about you. But since we are talking about a giant multifunctional platform, even what it maintains are even more specific. Google now already deletes web history, searches, and location automatically after 18 months, but you can delete them even earlier. We remind you that storing this data is for the purpose of personalizing your experience on the platform, if you do not prefer this aspect you have it in your hands to delete it earlier or not to allow it at all.

[td_block_ad_box spot_id=”custom_ad_2″]

> Check out: How to search for specific words in a YouTube video

Automatically delete your location, search and web history from Google

With the latest update, Google already deletes web history, searches, and location automatically after 18 months, but you delete your Google Activity even earlier. Here’s how to:

  • Log in to Activity Controls, log in with your Google address, and in the Web & App Activity section, select “Auto-Delete“.

  • In the next table, select the period when you want your data to be deleted or to never be deleted.

  • Repeat the same with the location and YouTube below.

  • You can also stop the automatic deletion with the toggle button at the top.

> Check next: How to block YouTube ads quite simply

So, that’s all about how to delete automatically your location, search and web history from Google. Hope you found this article useful. Feel free to comment your opinions down in the comments section below, follow us on Twitter and Facebook for more news and updates.

neoAdviser

[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=”” tdc_css=””][td_block_ad_box spot_id=”custom_ad_3″ tdc_css=””]
Wi-Fi extender/repeater

How a Wi-Fi extender/repeater work and do you need it?

If you’re stuck in a space where Wi-Fi waves don’t reach, you may be tempted to open holes in your home and layout some Ethernet cables. However, a Wi-Fi extender is the fastest and most excellent way to extend the distance of your wireless network. In this article, we will explore Wi-Fi extenders, what they do, and how to use one.

[td_block_ad_box spot_id=”custom_ad_2″]

> Check out: Top Best Video Conferencing Software for 2020

What is a Wi-Fi Extender?

Wi-Fi extenders are sometimes called “repeaters” or “boosters” but the purpose is the same. A Wi-Fi extender stands between the wireless modem (router) and your computer by exchanging messages between them.

Of course, the way the Wi-Fi extender connects depends on the model. Generally, they are connected to the router initially in order to know where to transfer the internet. The extender must then be connected to a power source, an outlet between the router and the computer.

Once the extender is set to work, it creates its own Wi-Fi network where other devices connect. When you connect a device to it, all traffic passes through the Wi-Fi extender. When it receives traffic from the computer, it automatically passes it to the router where it was initially connected.

Use Wi-Fi expanders to cover long distances

In its most basic function, a Wi-Fi extender serves as a mediator for your computer and router. For example, if your computer is too far away from the router it will receive a weak signal that is displayed with a line in the Wi-Fi indicator. However, at the point where the repeater receives the signal, it can have average power, with two or three lines.

Before you buy an extender you should first try some things. Your signal may be weak due to router positioning. First, make sure they are in a good position. You can also modify the router itself by changing the channel to see if the signal will get better. You can also try changing antennas.

If nothing solves the problem, then you should try a Wi-Fi extender. Before you buy such a device, first check the old electronic devices for a router. Some of them can also serve as Wi-Fi extender. If even this method fails then you need to purchase a Wi-Fi extender.

What is a dual-band Wi-Fi extender/repeater?

While searching for Wi-Fi extenders, you’ll find some with names like “dual-band.” A device with this label means they cover the 2.4Ghz and 5Ghz bands. The 5Ghz band has higher traffic speeds than 2.4Ghz but the latter reaches higher distances and penetrates walls more easily. Dual-band extenders/repeaters are also good for the convenience of many devices. Some devices do not work at 5Ghz as for example a budget smartphone only operates at 2.4Ghz.

What do the numbers in the Wi-Fi extender/repeaters labels mean?

Where does a Netgear N300 Wi-Fi extender differ from a Netgear N600? The answer is simple. The N300 can transmit traffic at a maximum speed of 300Mbps while the N600 at 600Mbps.

The higher this number, the more traffic the Wi-Fi extender/repeater can transmit. If an extender has only one band, for example, 2.4Ghz, the maximum speed it can transmit is 300Mbps. If there are two bands, the speed will be higher. For example, a dual-band Wi-Fi extension N750 can transmit 300Mbps on the 2.4Ghz network and 400Mbps on the 5Ghz network.

sources/ makeuseof.com

> Check next: How to delete a Gmail address and Download the Data

So what do you think about this? Let us know your thoughts in the comments section below, follow us on Twitter and Facebook for more news and updates.

neoAdviser

[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””][td_block_ad_box spot_id=”custom_ad_3″]
change your Apple ID password-min

How to change your Apple ID password (iOS 10.3 and up/MacOS)

Your Apple ID gives you the ability to connect to your Apple account on some devices, new and old, wherever you are. But this accessibility has a cost, security. The Apple ID password addresses this concern by asking you to set it every time you use a new device. The security measure in question can sometimes be compromised by compromising your sensitive personal data and information. If you want to make your Apple account more secure, then you can change your Apple ID password.

[td_block_ad_box spot_id=”custom_ad_2″]

> Check out: How To Change/Update Your Outlook.com Account Password (Updated)

Here’s how to change the password on iOS 10.3 and up

To change the password on your iOS 10.3 and up device, just simply follow the steps below:

  • Open the Settings app
  • Click on your name
  • Select the “Password and Security” option
  • Click on “Change Password” at the top of the screen. This option has a blue hyperlink.
  • Enter the new password
  • Click “Change” or “Change Password“

  • Log in to your account again using the new password

> Check out: How to search for specific words in a YouTube video

How to change your MacOS Catalina password

  • Click the Apple icon in the top left corner and select “System Preferences“
  • Click “Apple ID“
  • Select “Password & Security“
  • Click “Change Password“
  • Set the password you use to log in to Mac
  • Double-enter the new password and click “Verify“

How to change your Apple ID password for your browser

  • Open the browser and go to the Apple ID page
  • Select “Change Password“
  • Enter the current password
  • Enter the new password twice
  • Click “Change Password.”

> Check next: How to block YouTube ads quite simply

So, here’s how to change your Apple ID password. Hope you found this article useful. Let us know your thoughts in the comments sections below, follow us on Twitter and Facebook for more news and updates.

neoAdviser

[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””][td_block_ad_box spot_id=”custom_ad_3″]
Memes As A Marketing Tool

Memes As A Marketing Tool – The advantages And The Disadvantages

Memes have become an integral part of our social fabric. Irrespective of our age or background, memes have become a part of our conversations, be it with friends or colleagues. Witnessing their tremendous growth, they are often adopted and used for advertising campaigns, social media, and events by organizations of all levels.

Memes serve as a strong marketing tool because they connect with an audience and add a tinge of humor to the brand, making it seem more approachable. However, the grass is not all green. Just like any marketing approach, there are some cons to meme-based marketing.

Let us now thoroughly understand the pros and cons of this method of marketing.

[td_block_ad_box spot_id=”custom_ad_2″]

Advantages of Using Memes in Brand Marketing 

Exposure 

Memes are a part of viral marketing. They are created to reach out to a large audience.  If you are a brand that is venturing into the digital space, a quick way to gain popularity would be by creating engaging memes regarding your products or services.

However, the memes should be produced with brand guidelines in mind. Memes are a great way to connect to your audience if your target audience comprises of teenagers and young adults. However, you should steer clear of this marketing tactic if your audience comprises of just middle-aged adults.

Familiarity and Empathy 

As memes are based on pop-culture, they allow the brands to gain the empathy of their audiences. Memes connect brands with their audiences on a very personal level. They are a successful technique because they allow brands to be less in-your-face with their marketing and more like a sitcom or television show with characters that are familiar to the viewers.

Trend-Setting 

Memes are catchy and funny, and they easily capture attention. This makes them go viral. The primary motive behind using memes in digital marketing is to grab the attention of the viewers.

Memes are trend-setting techniques as not many companies do it. So, if your organization does it, it automatically becomes a cooler alternative when compared to your competitors. Although, unless done cleverly, this form of marketing can categorize your brand as an imitator rather than trend-setter.

Sharability

Memes are a form of quick communication. They do not hold viewers’ attention for long. However, if done correctly, they deliver their message to a large number of people with minimal efforts.

Memes get propagated easily because they are highly relatable. Friends and peers share it with each other, making them highly successful. Therefore, brands looking to reach out to a large audience within a short span can do so by delivering their marketing messages through memes.

Disadvantages of Using Memes in Brand Marketing

Legal Rights 

Memes are usually made using a snapshot or a video clip from a popular event. While they are usually considered as a tool for humor, brands venturing into this marketing technique should tread carefully. It is important to research the rights to all social memes before leveraging them into advertising or branding.

One wrong step could derail your entire ad campaign and cost your company a fortune. The hack here is to ensure fool-proof research before attempting this strategy.

Short-Lived 

Memes are short-lived. While they capture a large audience, a meme does not stay relevant or humorous for a long time. As it is, the life of any post on digital marketing platform is short, with Instagram posts staying relevant for only several hours before getting lost in the plethora of posts by other content creators.

Therefore, relying heavily on memes is probably a bad idea. If you are creating a brand marketing strategy, you should ensure that you have a balance between meme marketing and other forms of content. Furthermore, having a team that is updated with pop culture will also ensure that your memes are fresh and not copied from other brands or content creators.

Another point worth noting would be the placement of memes in your strategy. While their short-life is a bane, it can prove to be a boon in certain cases. For example, beginning a campaign with a catchy meme could kick start your campaign giving your brand the attention you desire.

Unwanted Negativity 

As mentioned earlier, the sole reason for the popularity of memes is the humor behind it. However, humor is very subjective. What might be funny to you might not be funny to your viewers. It could even be offensive to them, and this may alienate or cause groups to ostracize the brand.

While planning memes into your strategy, you should ensure that the content is not controversial. In order to do so, it is always a better idea to interact with people outside of your team, as their opinions will be unbiased.

Meme Making Tools 

There are several sites that allow you to make memes for free, but they add their own watermark at the bottom. While there are ways of getting rid of the watermarks, that is another tedious process in itself.

If you have a graphic designer or handy Photoshop skills, then you can make your own meme easily and even add your brand’s logo, this would be ideal for your branding. Furthermore, if you are planning to make a video-based meme, several free YouTube intro makers are also available online.

Platform

As mentioned above, memes of all forms are available on the internet, be it video-based or pictorial. Therefore, these are suitable for every platform. However, with a majority of younger audiences spending a significant amount of time on Instagram makes Instagram a popular platform for this form of marketing.

Instagram story ads have seen a surge in meme-based content as brands are trying to take advantage of the short-life of the ads as well as the memes.

Conclusion

Memes are essentially a clever and witty take of brands or individuals on the ongoing pop culture. Their sarcastic approach makes it a popular tool. Witnessing the increasing popularity of memes, brands now want to exploit this tool to their benefit.

However, there are lots of pros and cons to this form of marketing. But, if done carefully and after thorough research, this form can reap you benefits like no other.

Author Bio: I’m Jaylin: SEO Expert of Leelija Web Solutions. I am a content manager, and the author of freeopenbook.com and a full time blogger. Favourite things include my camera, travelling, caring my fitness, food and my fashion. Email id: editor@leelija.com

neoAdviser

[td_block_11 category_id=”3″ limit=”1″ td_filter_default_txt=””][td_block_ad_box spot_id=”custom_ad_3″]