Five Website Development Trends You Should Adopt in 2021
There are 1.74 billion websites on the internet and businesses are competing hard and fast to stay at least on the first page of the google search engine. With the business growing exponentially and globally, one needs to be updated with the existing trends as well as adopt them practically. You can work hard to build your brand digitally however one trend in the market can overpower your whole digital existence and provide your competitor with a potential path to success if they are willing to adopt the trends.Logozila UK has fished out five major trends of 2021 that businesses should think about adapting in website development.
Progressive Web App Development:
Progressive web app development or PWAs has to be one of the most important trends in 2021. The smart concept behind the PWAs is that they act like native apps however are originally websites. Studies suggest that PWAs have a 36% higher conversion rate as compared to native apps. The main purpose of PWAs is to promote the mobile app experience across all devices including PCs and laptops where the web version is used. With the app-like functionality, PWAs are more interactive and responsive but without the necessity to download the actual app.PWAs would be a brilliant idea to target people who spend more time on computers and tablets rather than phones. Some of the successful examples of adapted PWAs include Pinterest, Starbucks, Twitter, Forbes, the Washington Post, Trivago, Lancome, Jumia, Facebook, and Ali express among others.So, it seems like major brands have adopted this advancement, however, in 2021 local businesses will be more inclined with the advancement for customer engagement and conversion rate.
Public Cloud Services:
Cloud computing or public cloud services are used for web and mobile applications for inherent scalability, hardware setup, hosting, maintenance as well as high availability. Cloud computing refers to the use of remote servers where you can store, manage and process data on the internet in place of the personal computer. The main purpose of cloud computing is to prevent data loss and overloading. The approach of replacing the regular servers with cloud computing would be revolutionary for web developments as it reduces cost as well as toughen up the entire web architecture. In 2021, the cloud market is expected to grow $306.9 billion with further advancements in technology. The most popular cloud computing servers currently used are Google Cloud Functions, Azure Functions, and AWS Lambda.
Voice Recognition Inclusion:
We all are familiar with the voice recognition technology used in our daily lives. So far the technology is used for on/ off the devices, make schedules and calls and ask general searches. However, the internet of things (IoT) is continuously leaving a mark in our day-to-day life gradually. The growing popularity of IoT suggests that by 2023 0.8 million voice assistants will be in use. The technology of voice research can be traced back to 1961 and although some improvements are required in the technology the results will greatly impact the methods of web developers. In the upcoming year, Voice E-commerce is expected to be the next big trend of the year. In the near future, the websites are expected to be built fully optimized to accommodate the voice search functionality across devices. Through voice E-commerce, an individual’s voice will be communicated to the processing bot which will generate further responses played for the customer. Voice Ecommerce will widely promote an engaging and hand-free online experience through collaborations with big giants such as Amazon’s Alexa, Google Assistant, and Apple’s Siri. With Voice E-commerce all you will have to do is tell bots what you need and with the option you choose further, the order will be placed automatically.
Simple and Single Websites:
In 2020, while the Covid 19 triggered the instant importance of business digital business, it also promoted the use of single-page websites. The trend of simple single-page websites is likely to stay in 2021 as well due to its several benefits. Singular pages are easy to navigate on the computer as well as the phone devices. These pages cost less and are low maintenance. Since the quantity of the page is a bare minimum you can focus on the quality enhancing your business presence. Single pages websites minimize the page load, enhancing the speed and decrease the bounce rate. Single pages work great and are appealing when it comes to minimalistic designs. What needs to be considered is how you can pull off business information and functions/ services on one page. The page especially if e-commerce needs to be functional and efficient for the website and mobile devices.
Smarter chatbots or as technically known as AI-powered chatbots are going to seize power in 2021. AI-powered chatbot refers to the smarter version of AI which works a combination of machine learning (ML) and natural language processing (NLP) to understand the intent of the human mind and provide a more human level natural communication. Since the AI-powered Robots can understand the words, they will work with broken sentences, misspellings, and other questions that may not be in the best grammar. The bots are being trained on data collected from a series of engagements with the users. Through the combination of speech recognition techniques and cognitive intelligence, the AI-powered bots are actually more reliable and concise than human support staff, understanding the context of the conversation. AI-Powered chatbots are gradually replacing server chatbots. Collaborating with voice research, the AI-powered chatbots can provide faster responses replacing the manual need of a business to answer customer inquiries. With AI-powered bots incorporated in the website, the user can have a quick answer to their inquiry through a human conversation rather than step by step navigation.
The Final Take:
The 2020 pandemic and the continuous innovations in technology influence consumer behavior and experience beyond expectations. The continuous development and competition in the market leave less margin for the web developers to skip out the trends. Along with dark UI themes and exemplary website security, trends such as PAWs, AI chatbots, Voice Ecommerce, single pages, and cloud computing are gradually making their way into professional website development services.Similar to how trends influence logo design prices in the UK, these trends will also cause some fluctuation in the prices. However, the long-term results would be impeccable as well.